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Michael Erbe

Michael Erbe

SEO Analyst

Followers of Michael Erbe249 followers
location of Michael ErbeSt. Petersburg, Florida, United States

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  • Timeline

  • About me

    Director of SEO

  • Education

    • University of Central Florida

      2006 - 2010
      Bachelor of Arts (B.A.) Psychology 3.1

      Received a legal studies minor in addition to bachelors degree

    • Admiral Farragut Academy

      2004 - 2006

    • Florida International University

      2015 - 2017
      Bachelor’s Degree International Business and Marketing 3.75

      Activities and Societies: Member of American Marketing Association Member of Marketing Honors Society

  • Experience

    • VENUS Fashion Inc.

      Sept 2017 - Sept 2018
      SEO Analyst

      - Sole SEO for Venus. Voice of SEO internally and with third-party vendors. - Monitor and research keywords for company campaigns, organic listing meta titles and descriptions, department titles, product titles, product descriptions, and blog posts.- Create content for department banners, product descriptions, Title tags/descriptions, and blog posts. - Work with various departments to increase SEO knowledge throughout the business.- Engage in backlink campaigns both independently and through collaboration with social media team.- Handle on-site search functionality. Both, in determining user intent and increasing search conversion rates. - Created and handles SEO for Venus Blog (in development).- Document customer reviews through Bizrate for Marketing department. Identify any issues and pass on to the necessary stakeholders. - Conduct competitive analysis: What keywords are being targeted, how many words are they using in title tags, how do they use canonical, h tags, schema, meta keywords, etc. Show less

    • DAGMAR Marketing

      Sept 2018 - Sept 2021

      Increase clients SEO visibility through content creation and link building campaigns.

      • Search Engine Optimization Project Manager

        Jan 2020 - Sept 2021

      • Content Marketer

        Sept 2018 - Jan 2020

    • A La Mode Creative

      Jul 2020 - May 2024
      Director Search Engine Optimization

    • Medstar Media

      May 2024 - now
      Director of SEO

  • Licenses & Certifications