
Maria Barry
Downward Accountability Intern

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About me
Assistant Marketing Manager at EY
Education

University College Cork
2011 - 2015BSc International Development and Food Policy International Development 2:1Activities and Societies: Elected Final Year Class Representative. International Development Society, UCC Mountaineering, Amnesty International Program Planning and Management, Food Marketing, Supply Chain Management, Communications in Development, Research Methods, Microfinance, Societal Impact on Markets, Academic Writing and Research.16,000 word disertation; "Shifting the Power: Development Practioners perceptions of Downward Accountability". Carried out primary research in Ethiopia, consiting of 1-1 interviews with Trocaire employees, partners and members of communities where projects were implemented. Upon returning to… Show more Program Planning and Management, Food Marketing, Supply Chain Management, Communications in Development, Research Methods, Microfinance, Societal Impact on Markets, Academic Writing and Research.16,000 word disertation; "Shifting the Power: Development Practioners perceptions of Downward Accountability". Carried out primary research in Ethiopia, consiting of 1-1 interviews with Trocaire employees, partners and members of communities where projects were implemented. Upon returning to Ireland, also carried out interviews with qualified personal in the area of downward accountability across the world. Grade: 68%.Workplacement: Trocaire, Ethiopia. Carried out organisational and partner assessments on understanding and practices of downward accountability. Created surveys and compiled reports to be used by the national office. Produced a booklet for national staff outlining the idea of downward accountability and how it is currently being implemented by the office and national partners. Show less

University College Cork
2016 - 2017MSc Management and Marketing Business, Management, Marketing, and Related Support Services 2.1The MSc Management and Marketing as brought me where I am today, working with EY. Following my undergraduate, I was eager to undertake a degree which would help me transfer skills obtained in my undergraduate and through work, in order to pursue a career in management and marketing. As I have a particular interest in brand management, this MSc will allow me to develop knowledge on the creative and innovative aspects of management and marketing required in business. Throughout the year, I… Show more The MSc Management and Marketing as brought me where I am today, working with EY. Following my undergraduate, I was eager to undertake a degree which would help me transfer skills obtained in my undergraduate and through work, in order to pursue a career in management and marketing. As I have a particular interest in brand management, this MSc will allow me to develop knowledge on the creative and innovative aspects of management and marketing required in business. Throughout the year, I focused on modules that would provide me with a basis in CRM and digital marketing. Following this, I undertook a 6 month work placement with Fota Island Resort and The Kingsley. Show less
Experience

Trócaire
Mar 2014 - Aug 2014Downward Accountability InternDesigned an action plan and monitoring system for the rollout of a new project implementation tool to be used by Trócaire's livelihood partners. Downward accountability requires the bottom up participation for the design and roll out of projects in the non-profit sector. Travelled extensively throughout Ethiopia, meeting with community members, local leaders and Trocaire's partners. Worked with the livelihoods and Civil Society Development team to facilitate training. Learning from this will feedback to the field office and public through a series of reports and case studies documenting best practice and lessons learned. Show less

Fota Island Resort
Apr 2017 - Sept 2017Marketing AssociateImplemented the marketing strategy for Fota Island Adventure which crossed all borders of marketing. Fota Island Adventure is a new outdoor adventure space by Fota Island Resort. I worked with several suppliers designing and creating collateral to fit within our brand sphere as well as digital marketing and advertising within the resort and in local media.

The Kingsley
Apr 2017 - Sept 2017Marketing AssociateI worked within the events team in The Kingsley as their marketing associate mainly focused on showcasing the hotel as the perfect wedding destination. This involved frequent updates of wedding websites we were associated with as well as social media, managing photo shoots and working with past couples in order to create blogs to be shared online. Online, email and newspaper advertising were my main avenues of marketing for the 2018 Autumn Wedding Showcase.

EY
Oct 2017 - nowCollaborating on EY Ireland's Sustainability, Alumni and Regional programme of GTM activities and email marketing.
Assistant Marketing Manager - Global Sustainability
Aug 2024 - nowAssistant Marketing Manager
Oct 2022 - nowSenior Marketing Associate
Oct 2020 - Sept 2022Marketing Associate
May 2018 - Oct 2020Marketing Intern
Oct 2017 - May 2018

The Marketing Institute of Ireland
Oct 2019 - May 2020Social Media CoordinatorI joined the board of The Marketing Institute, Cork in October 2019 taking on the role of social media coordinator. The voluntary Cork board are made up of individuals from a variety of organisations in the marketing and communications industry.
Licenses & Certifications

MSc Management and Marketing
University College CorkSept 2016
BSc International Development
University College CorkSept 2011
Honors & Awards
- Awarded to Maria BarryStar Award EY May 2019 I was successfully nominated for and received an EY Star Award in May 2019. The Star Award is an award that recognises high performance and dedication to your role. It is awarded once a year to a select number of people who go above and beyond their role in order to create an exceptional client experience, develop teamwork and contribute to People Agenda or pursue innovation and business development. My nomination: "Maria has gone above and beyond to deliver excellence for EY… Show more I was successfully nominated for and received an EY Star Award in May 2019. The Star Award is an award that recognises high performance and dedication to your role. It is awarded once a year to a select number of people who go above and beyond their role in order to create an exceptional client experience, develop teamwork and contribute to People Agenda or pursue innovation and business development. My nomination: "Maria has gone above and beyond to deliver excellence for EY through client events, through her hard work well above what is expected of her rank and by going the extra mile to ensure all details are perfect. This has been acknowledged in client feedback and has helped EY to find new engagement opportunities as well as improving client relationships. Maria has shown initiative in ways such as through the idea of creating a Virtual Reality tour of the newly refurbished Cork office and how she went about making this happen. This has had a positive impact with our clients." Show less
- Awarded to Maria BarryPeople Person of the Month EY Apr 2019 Received People Person of the Month award for my work on EY's national Future of Finance series which touched down in Cork, Waterford, Limerick, Galway and Dublin. I led on the project management of the roadshow in the regions from speakers to branding to event set up and management on the day of event resulting in an exceptional client experience and internal recognition from key stakeholders.
- Awarded to Maria BarryPeople Person of the Month EY May 2018 Received People Person of the Month for my work on our series of Business Influencers' dinners in the EY Cork office. This included event management, brand building and exceptional client experience.
Volunteer Experience
Literacy Support Mentor
Issued by Suas Educational Development on Sept 2012
Associated with Maria BarryBook Sales Assistant
Issued by Oxfam on Oct 2012
Associated with Maria BarryPRO
Issued by International Development Society UCC on Sept 2012
Associated with Maria Barry
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