Elena Cherubini

Experience

• 

  Kingston University - Company

  Sept 2016 - Sept 2018

  * Represented the University at events, open days, private tours and conferences* Developed strong public speaking skills through leading and moderating panels * Taught students during an extracurricular course aimed at developing writing and oral skills to succeed during their university courses* Lead classes and workshops in front of hundreds of students

  • Student Ambassador

    Dec 2016 - Sept 2018

  • Peer Mentor

    Sept 2016 - Apr 2018
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  PinkNews

  May 2017 - May 2017

  Intern

  One month internship at PinkNews.• Found, researched and wrote news stories suitable for the readers of the website• Researched photos and videos to complement the story• Familiarised with the use of SEO to drive better engagement and reach

• 

  The River Newspaper

  Oct 2017 - Jan 2018

  Editor

  * Supervised the production of the print publication and accompanying website as part of a university course* Pitched several stories for each section and adviced on the best approach to writing and researching them* Wrote dozens of articles relevant to The River's readership on a weekly basis for every section, including front-page leads* Edited copy and layed out pages on InDesign* Improved my digital journalism skills familiarising with CMS as well as creating video and photo content for the website Show less

• 

  Guardian News & Media

  Oct 2017 - Nov 2017

  Intern - Data Team

  Two-week internship at The Guardian working with the Data Team. • Found, gathered and analysed data in support of news articles• Collaborated with other specialist sections providing data to support their articles• Sorted and filtered data from more than 100 documents to extract the relevant information and find the most relevant news angle• Wrote and sent Freedom of Information requests to more than 200 public bodies

• 

  Alliance News Limited

  May 2018 - Jun 2019

  Reporter

  * Sourced and wrote business news stories specific for online platforms* Wrote news under tight deadlines ensuring timely delivery to clients* Wrote in-depth market summaries and analyses

• 

  The Grocer

  Jun 2019 - Jul 2020

  City Reporter

  * Sourced and wrote news stories and analyses targeted to a B2B audience* Built a network of industry contacts and interviewed sector experts* Wrote SEO online-specific content driving social media engagement and reach* Helped planning and moderating panel session for Food & Drink Expo

• 

  Trinity Gift Shop

  Feb 2021 - Jun 2021

  Digital Marketing Consultant

  * Researched, developed and implemented a digital marketing strategy to boost brand awareness* Planned and executed Google Search, Display, LinkedIn and Meta paid ads campaigns* Developed and executed organic content ideas for social media and email marketing* Audited website, SEO, social platforms and current activity providing technical assessment and recommendations* Developed SMART objectives to measure campaign success on Google Analytics and Social Media* Liaised with influencers to run partnerships across key social channels Show less

• 

  TheStartup.com

  Mar 2021 - Jul 2021

  Digital Marketing Intern

  * Supported the marketing team ahead of the website relaunch * Handled copywriting for the new homepage, email communication, newsletters, blog and forum

• 

  Inzpire.me

  Aug 2021 - now

  * Responsible for the development of cross-channel influencer marketing strategies among a wide portfolio of customers in different verticals * Execute influencer marketing campaigns on behalf of a variety of Nordic and international brands, from identifying relevant profiles to writing briefs, project managing campaigns and reporting* Foster client relationship and advise on future influencer marketing spend and activity* Managing and optimising paid social spend across Meta, TikTok and Snapchat paid ads platforms Show less

  • Senior Account Manager

    Jun 2024 - now

  • Senior Influencer Marketing Manager

    Jan 2024 - May 2024

  • Influencer Marketing Manager

    Aug 2021 - Jan 2024