Sergio Cardona

Experience

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  ETH Studio

  Jan 2018 - Feb 2020

  Interactive Products Designer

  Designing interactive products for physical setups at entertainment events with analog and digital sensors for collecting behavioral data and creating real-time reactive products based on user behavior.Functions:-Defining user profiles.-Creating journey maps.-Storytelling design.-Level design.-Creating structural mockups.-Electrical planning and design.-Furniture design.-Programming microcontrollers and sensors.

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  Stratus Agency

  Feb 2020 - Dec 2020

  Junior User Experience Designer

  Wireframe design and interface design for apps and websites.Functions:-Creation of brand, assets, and brand book.-Designing interactive prototypes in high and low fidelity.-Content design and definition of digital strategy.-Analysis of data obtained through pixels.

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  Sistecrédito

  Aug 2021 - Jul 2022

  UX/UI Designer

  Designing products to improve the user experience in digital channels (Desktop/Mobile/App/Callcenter/Whatsapp) and reduce friction and waiting times in physical channels (Stores/Advisors). Additionally, designing products for the internal B2E audience.Functions:-Facilitation of inception spaces.-Conducting semi-structured interviews.-Competitive analysis (Benchmark).-User research activities.-Creating user flows.-Low-fidelity prototyping (Wireframes).-Creating remote and in-person usability tests.-A/B testing in the definition and production stages.-Guerrilla tests.-Designing interfaces for responsive web and apps.-Designing microinteractions.-Creating UI kits.Achievements:-Reduction of credit approval time in physical and digital channels.-Creation of a credit approval channel through WhatsApp.-Design of a super app for the corporate holding.-Creation of new credit-related products. Show less

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  Sodimac

  Jul 2022 - Jul 2023

  Product Designer

  Designing cross-functional solutions focused on improving different aspects of the experience, enabling users to make more informed and assisted purchases in digital environments (Desktop/Mobile/App).Functions:-Conducting semi-structured interviews.-Competitive analysis (Benchmark).-User research activities.-Creating user flows.-Low-fidelity prototyping (Wireframes).-Creating remote and in-person usability tests.-A/B testing in the definition and production stages.-Designing interfaces for responsive web and apps.-Adapting the look and feel for component reuse in other lines of business.-Adapting interfaces for implementation in different languages.Achievements:Design of cross-selling and upselling tools, product comparison tools, and features for digital user guidance with a final result of 111% increase in Add-to-Cart (A2C) conversions at the corporate level. Show less

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  ABATECH

  Jun 2023 - now

  Product Designer

  Create responsive solutions for Desktop/Mobile/Tablet platforms and native Android/iOS apps focused on diagnosing, treating, managing, and supporting children diagnosed with autism spectrum disorder and their caregivers in the United States.Functions:-Conducting semi-structured interviews.-Competitive analysis (Benchmark).-User research activities.-Creating user flows.-Low-fidelity prototyping (Wireframes).-Designing interfaces for responsive web and apps.-Creation of 3D assets and micro-interactions for various projects within the holding.-Design and validate UI kits with the BE and FE teams.Achievements:-Design native applications for both Android and iOS complementary to the diagnostic and treatment process, aimed at facilitating consumer experience and user experience.-Design cross-platform notification system to communicate various company communications and core calls to action through four different channels.-Design responsive dashboards focused on clinic directors for timely client information visualization during real-time calls. Show less