Liz Brown

Experience

• 

  Survive Business Continuity Ltd

  Jan 1994 - Jan 1997

  Events Manager

  Managed the marketing, organisation and delivery of Survive’s conference, exhibition and training course programmes.

• 

  The Wine Society (The International Exhibition Co-operative Wine Society Limited)

  Feb 1997 - Aug 2016

  Led a team of three to drive forward The Wine Society’s marketing through analysis and research, delivering success through a greater understanding of The Society’s customer base. This includes exceeding customer growth and sales targets through increasing the relevance and targeting of contact strategies to customers; increasing customer satisfaction and loyalty. Led a team of two to develop and manage The Wine Society’s annual sales programme; using customer and product insights to meet and exceed sales targets. Led a team of 8 to plan, manage and implement marketing programmes and projects to deliver The Wine Society’s Marketing plan. Delivered campaigns that met and exceeded targets. This involved customer, sales andcompetitor analysis; campaign strategy development; sales forecasting and pricing;production of campaign content; managing external agencies to produce marketing literature and post campaign analysis. Chosen to represent Marketing on a business-wide Project 2000 team to implement new operating system.

  • Marketing CRM Manager

    Jan 2006 - Aug 2016

  • Marketing Planning Manager

    Jun 2003 - Dec 2006

  • Marketing Team Leader

    Jun 2000 - May 2003

  • Campaign Coordinator

    Feb 1997 - May 2000
• 

  The RSPB

  Sept 2016 - now

  Head of Marketing and E-commerce

  Develop, plan and implement the RSPB Mail Order and ecommerce trading strategy in order to develop active support of RSPB and deliver a brand-building and profitable income stream