Tripti Kakkar

Experience

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  Everest Brand Solutions

  Jan 2005 - Jan 2006

  COPYWRITER
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  LOWE, INDIA

  Jul 2006 - Jun 2008

  COPYWRITER

  Worked on brands like, Woodland, Dish TV, Dabur Real, Dabur Honey and Maruti SX4.

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  JWT

  Jul 2008 - Mar 2010

  CREATIVE SUPERVISOR

  Worked on complete SONY portfolio including, SONY Cybershot, SONY Bravia, SONY Handycam.Wrote copy for Taco Bell, Tropicana, Tropicana Twister and Cargill foods.

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  Small Army

  Apr 2010 - Apr 2012

  Copywriter

  Brands: Be Bold, Be Bald!, Salon Week, Adea, SolidWorksWorked with high-growth brands leading storytelling, copywriting, digital strategy, and campaign execution.Launched Salon Week in the US. Created content for their first ever website.Won Gold Hatch USA, 2012 for The Best Online Fundraising Campaign.Won Gold at The Non Event USA, 2012, for the most effective Fundraiser.Conceptualized and wrote the launch campaign for Glu – a social networking app for people with Type 1 Diabetes.Rebranded Adea Clothing line and established its presence on digital platforms. Show less

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  Hakuhodo

  Dec 2012 - May 2014

  Group Head (Copy)
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  Hakuhodo Percept Pvt. Ltd.

  Jun 2014 - May 2016

  Associate Creative Director
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  Hakuhodo Inc.

  Dec 2016 - Dec 2020

  Brands: NEXA, MARUTI SUZUKI, SONY, LINELed brand storytelling, managing a 20+ person team across creative department for impactful content creation, and multi-channel advertising.• Launched NEXA, India’s first luxury automotive retail experience. Built a distinct brand identity that attracted 300,000 Instagram followers and 269,000 YouTube subscribers. Earned the President Award from Hakuhodo Japan for impact.• Executed the S-Cross digital campaign, generating 2 million YouTube views, 65,000 website visits in one month, 48,652 inquiries, and 9,257 bookings. Won an ABBY for YouTube Innovation.• Led the Ignis launch, achieving 900,000+ YouTube views, a 123 percent increase in website traffic, and 18,000 bookings in the first month. Featured in media and Adsoftheworld.• Designed and launched XL6’s cross-channel campaign with six TV commercials, pre-launch teasers, digital feature videos, print, outdoor, and a digital innovation for pre-booking. Awarded the IAMA Digital Award for Mobile Content Innovation.• Launched LINE Messaging App. The campaign made it the number one downloaded app on the App Store within 48 hours and on Google Play within seven days. Won the Global Media Design Award and an ABBY for Video Content.• Created a distinct brand identity for SONY BRAVIA through video-driven storytelling. I am featured in Best Ads on TV and named Buzziest Brand Brand of the Year by AFAQS. Show less Led the Creative Team to create campaigns for mainline advertising and content for digital.• Cracked consumer insight, strategised and planned the complete communication campaign for TV, Print, Outdoor and Digital.• Handled the entire communication and copy responsibilities, that include conceptualisation, writing, executing and supervising the team.• Made, managed and marketed content across different social channels. • Collaborated with content agencies, media partners, artists and production houses to create and promote relevant content. Show less

  • Senior Creative Director

    Aug 2019 - Dec 2020

  • Creative Director

    Dec 2016 - Jul 2019
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  Hakuhodo Inc.

  Feb 2021 - Sept 2021

  Communications Lead

  BRAND: BMW MINIIn this role, I managed the complete digital portfolio of BMW MINI with a team of art directors, content writers, account executives and social media managers. My team was responsible for the strategy and creation of digital campaigns, written and video content on social media channels, brand website, dealer websites, SEO and SEM based content, programmatic, paid ads and native ads. I was responsible for leading digital innovations for BMW MINI by exploring new technologies and trend based marketing. Show less

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  Original Campus

  May 2021 - May 2022

  Marketing and Content Manager

  I oversaw the entire strategy, creative direction, campaign, and content development for a new product targeting domestic students.• Built and executed a content-first marketing strategy that drove enrolment growth across Australia.• Managed every part of the marketing funnel - SEO, social media, paid ads, email marketing, and brand storytelling.• Wrote and optimised conversion-driven content, including sales funnels, lead magnets, website copy, blogs, brochures, and email campaigns powered by HubSpot automation triggers.• Created campaign videos and digital ads that didn’t just look good, they drove real leads.• Worked hand-in-hand with agencies to launch high-impact ad campaigns and supervised design execution to keep branding consistent, polished, and compelling. Show less

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  Stock & Noble Fencing Solutions

  May 2022 - now

  Marketing and Content Manager

  The owner of content and marketing initiatives across all platforms and formats. Including blogs, website, social media, events and digital. • Built Australia's biggest Learning Hub for premium equine property owners with over 250 blogs, videos, guides and images. (https://stockandnoble.com.au/learning-hub/)• Transformed Stock & Noble into Australia's leading equine authority, increasing organic traffic by 78% through high-value content.• With over 25 million views on creative ads, achieved 100% of lead generation targets in 25% of the budget.• Designed and executed a full-funnel content marketing strategy, integrating paid media, organic search, email, and social.• Managed brand storytelling and thought leadership content, enhancing industry credibility and customer engagement.• Implemented HubSpot automation, streamlining workflows and improving audience segmentation and nurturing. Show less