Mark Wesley

Experience

• 

  University Advancement Office

  Sept 2009 - Dec 2009

  Phonathon Caller

  -Called alumni, family members and friends of Azusa Pacific University to raise funds for the Scholarship Foundation-Raised over $5000 in one semester, and was recognized as the top fundraiser in the office

• 

  Infuze Marketing

  Jan 2011 - Jan 2012

  Account Manager

  -Developed marketing plans for various local clients in the Sacramento region, including the Sierra Vintners Wine Association-Worked with said clients on marketing plan implementation-Helped organize Grant Napear's Fairway to the Future Foundation's charity golf tournament in 2012, raising over $15,000 in scholarship funds for local high school students-Helped develop web copy and was involved in the creative process for website design

• 

  Blast Analytics & Marketing

  Nov 2016 - May 2019

  Digital Marketing Consultant

  Started as a digital marketing assistant and supported lead SEO strategists, learning HTML, CSS and SEO fundamentals in the process. Tapped to be responsible for conducting content and technical audits of clients’ websites and social media platforms. After 8 months, promoted to digital marketing consultant.Took over SEO consulting responsibilities by managing 2 clients and leading content development strategy for another. Successfully increased organic conversions by over 200% year over year for Takemefishing.org’s blog. Oversaw website migration of key client and optimized their website architecture based on content suite SEO strategy.Role expanded to include supporting business development team as Blast’s SEO subject matter expert for new business development. Also provided SEO trainings to bring greater digital marketing maturity to our clients’ internal marketing teams. Show less

• 

  Ryno Global Trade Co.

  May 2019 - Nov 2019

  Director of Digital Marketing

  Hired to spearhead a new brand for a drop shipping company with connections in apparel manufacturing. Utilized market research and trend analysis to select direction. Within a month of moving from the U.S. to Shenzhen made strategic partnerships with local artists, a fashion designer, an apparel factory and a printing company.Prior to launching Kickstarter campaign, set up an international focus group using Facebook, collaborating to help with design decisions as well as to be influencers of the brand upon launch. Raised over 70% of target funds 2 weeks before campaign launch. Unfortunately, leadership cancelled the project to consolidate resources for existing brands. Show less

• 

  Marscrowd

  Jul 2020 - Sept 2021

  Marketing Manager

  Recruited to create the marketing department for a new branch of a 20-year-old company. Built and managed a team to design, develop and nurture a website and social media presence to generate inbound leads. Utilized an SEO strategy for content creation and benchmarked it against top 3 competitors. Within less than a year, surpassed 2 of those competitors in search visibility. Set up a marketing email automation program for lead nurturing using Hubspot.6 months into employment, tapped to conceive and launch a podcast to increase brand visibility and credibility, leveraged as part of our B2B strategy to reach key stakeholders. After 2 months, published the first episode with CIO of Sutter Health. Went on to interview CSOs, CTOs, CEOs, and AI experts for companies that include Microsoft, Hypergiant and Blippar.Recognized limitations of the budget for inbound leads and pivoted to a lean ABM strategy targeting key stakeholders based on ideal customer profiles. Built and tailored microsites to target these audiences through personalized campaigns and LinkedIn advertising. Within one month, achieved over 1,000 stakeholder engagements. Show less

• 

  Realme

  Oct 2021 - Jan 2024

  Global Social Media & Community Manager

  Work cross-functionally to plan and execute global promotion strategy for our flagship smartphones and align it to our product launch calendar. Proven campaign success, achieving a 128% increase in exposure of key markets and a 229% increase in engagement compared to previous release campaigns.Tapped to take over content creation for all social media channels (FB, TW, IG, YT). Work with product marketing team and creative team for timely distribution of social media posts aligned with product campaigns. Channel followers/subscribers increased significantly, with YT channel reaching over 100% YoY growth.Act as the global product spokesperson and manage all media content being published on global YouTube channel. Plan, shoot, edit, and publish all in-house videos. Started realme Podcast and achieved company buy-in by securing budget to work with agencies. Show less

• 

  Victorious

  Jan 2024 - now

  Senior SEO Specialist - Sales