Alexa Layne-Stratton

Experience

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  Baine's Books & Coffee

  Jul 2014 - Aug 2017

  Barista & Marketing Specialist

  - Manage store events; host live music and art shows- Create marketing materials including website & signage- Own daily cash management and inventory

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  Centra Health

  Jun 2016 - Aug 2016

  Marketing Intern

  - Improve website with user interface elements and info- Assist Public Relations Specialist to classify media publicity- Research competitors for regional ad campaign

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  Times Virginian Newspaper

  Aug 2017 - Feb 2018

  Advertising Manager

  - Generate sales revenue for weekly newspaper and special publications.- Initial role of Staff Writer; promoted to Advertising Manager after 1 month based on management potential.- Manage weekly revenue sales targets to meet and exceed goals.- Established new accounts for current customer base.- Assumed role of editor for 2 weeks to ensure publication of newspaper and to manage projects of staff members.

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  The Farmers Bank Of Appomattox

  Nov 2017 - now

  - To oversee and coordinate the marketing function of the Bank, including the development of marketing strategy and overall marketing plan- To serve as the social media coordinator of the Bank's social media effort and to oversee and coordinate the advertising and social media function of the Bank- Work to develop and promote brand awareness for Farmers Bank- To plan, direct, and coordinate all marketing efforts/campaigns, including the creation of all materials and artwork necessary for advertising/marketing- To ensure compliance with all regulations and laws in conjunction with all marketing/promotional materials and oversee the Bank's CRA marketing efforts- To ensure employee awareness pf new products, services, or initiatives to promote better customer service, including the production of the Bank's quarterly newsletter- Assist with the production of the Bank's annual report and other shareholder communications- To oversee the Bank's website, including compliance and content- Coordinate with the Bank's advertising agency as needed- To prepare, track, and oversee all marketing budget for the Bank, including promotional item inventory spending- To coordinate all marketing research (target and competitor) as needed for products and services- To organize and promote any marketing events or promotional activities, including travel programs- To prepare and distribute official Bank press releases- To manage the process of project development and ensure timeliness, risk evaluation, and budget objectives are met, including documentation, analysis, and managing of project risk, time management, and communication- To document, initiate, design, plan, control, execute, monitor, and close the project process to ensure success, as well as to assist with data analytics- To prepare and track an overall task matrix that tracks all ongoing projects and initiatives for review and accountability, as well as communicate project status Show less

  • VP, Marketing & Project Management Officer

    May 2020 - now

  • Marketing Assistant

    Nov 2017 - May 2020
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  Liberty University

  Mar 2018 - May 2020

  IT Project Manager

  - Perform all aspects of project management including scope and requirements documentation, WBS development, schedule, issue and risk management, all project coordination activities, resource management, and communications- Project task tracking, project status communication, budget management and vendor relationship management. Assist in creating internal project management standards and best practices