Alejandra Rioseco

Experience

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  People & Chess

  Feb 2012 - Aug 2012

  Digital Account Executive

  Boutique agency with a creative focus on social media and websites.With a great leadership from the Account Director, I learned in detail all the process of building a website: architecture, wireframes, text writing, application of designs according to client needs and user usability.I worked with retail sites (Rosen), car sales and promotion (Crediautos) and health insurance companies: MasVida.

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  Digital Marketing

  Aug 2012 - Aug 2013

  Digital Account Executive

  Advertising Agency focused on digital strategies main in Social Media.This agency lacked a creative team, leaving it in the hands of the Accounts and Design team. I got involved in the creative processes. This helped me understand the processes, the importance of having a consistent strategy with the data that gives the correct basis to generate a creative campaign.I worked developing strategies with Nestle (Nido Milk), wineries (Concha yToro), cosmetics (Cosmetica Nacional), Dos en Uno (Selz and Cereal Mix), Marco Polo. Show less

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  Wunderman

  Aug 2013 - Apr 2015

  Digital Account Executive

  My tenure at Wunderman marked my entry into the realm of major agencies, serving multinational clients with substantial budgets and high expectations. Under the guidance of the Account and Creative Directors, I orchestrated a dynamic team of 13 professionals across planning, creative direction, architecture, design, and development. In a fast-paced environment, we executed over 300 media formats within three days, and successfully launched more than 20 campaign websites, games, and mobile applications. Pioneering a shift towards Mobile-first web design, we moved away from mere adaptations of offline material to creating bespoke content tailored for digital and social media platforms.AWARDS:ACHAP2015 Grand prix / Integrated / Movistar2014 Grand prix / Integrated / MovistarEffie2015 / Gold / La Tiendita Campaign / Movistar2014 Grand Effie / Modo Mundial Campaign / Movistar2014 Gold / Modo Mundial Campaign / Movistar Show less

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  McCann Erickson Chile

  Apr 2015 - Jan 2016

  Account Supervisor Digital Integration

  Throughout my tenure at McCann, I successfully spearheaded the agency’s transition to embrace the digital landscape, pioneering integrated 360-degree strategies that elevated client satisfaction and campaign effectiveness. By implementing a cohesive work methodology bridging online and offline teams, I fostered a collaborative environment that optimized project delivery from initial briefs to final outcomes. I led cross-functional teams in the seamless execution of integrated marketing campaigns, consistently exceeding client expectations and enhancing brand visibility. My efforts in unifying digital knowledge across internal teams and external client interactions resulted in streamlined communication, innovative solutions, and measurable improvements in campaign performance. Show less

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  Wunderman Thompson Chile

  Jan 2016 - Mar 2019

  returned to Wunderman with a commitment to drive strategic outcomes through a data-driven approach. As Account Director for NESCAFE and leader of the digital teams for MetLife/ProVida and DERCO, I honed my expertise in leveraging data analytics to inform customer-centric marketing strategies. Collaborating closely with Nestle's marketing intelligence team, media agencies, and digital platforms like Facebook and Google, we continuously optimized our efforts to resonate effectively with our target audience. This approach not only improved our ROI but also strengthened brand loyalty and market positioning. I believe that the ability to transform data into actionable insights is pivotal in today's competitive landscape, and I am passionate about applying this skill set to drive strategic growth as a marketing advisor.Everything that is measured can be improved with the appropriate information and strategy . The important is to be able to see it on time. Show less - Managed key client accounts, including leading brands such as NESCAFE and Mazda.Developed and executed integrated advertising campaigns across digital, print, and broadcast media.- Collaborated closely with creative teams to ensure alignment of client objectives with campaign strategies and deliverables.- Proactively identified client needs and opportunities for upselling additional services, resulting in awareness for our clients and income for the agency, as the creation of package of videos content for social media, per example. - Led client presentations and negotiations, successfully securing budget approvals and maintaining high client satisfaction ratings.- Maintained meticulous campaign documentation and provided regular progress reports to clients and internal stakeholders. Show less

  • Digital Account Director

    Aug 2017 - Mar 2019

  • Digital Account Supervisor

    Jan 2016 - Dec 2017