Stefanie Schroeder

Experience

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  Academy of General Dentistry

  Jan 2006 - Jan 2012

  Administered and managed public relations programs that resulted in more than 750 million annual media impressions; programs included national media placement, annual meeting press program, and dental health education programs as authorized by the AGD House of Delegates.• Managed small team of internal and external PR professionals, including the Media Relations Specialist, PR Freelancer, and the AGD’s PR agency of record.• Outperformed budget expectations, while still achieving stated project and administrative objectives.Served in a freelance capacity for the last six months of tenure (Mar 2012 – Sep 2012), prior to move to Nashville. Show less

  • Public Relations Manager

    Jan 2010 - Jan 2012

  • Public Relations Coordinator

    Jan 2006 - Jan 2010

  • Media Relations Specialist

    Jan 2006 - Jan 2006
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  United Way of Metropolitan Nashville

  Jan 2012 - Jan 2014

  Communications Manager

  Managed all media relations activity for the purpose of increasing exposure of United Way’s events and activities in the Nashville community. Served as organizational spokesperson.• Managed radio campaigns (wrote ad copy and managed advertising agreements) with Clear Channel, Cumulus Media and Nashville Public Radio, to increase exposure of United Way’s community partners and programs.• Wrote content for United Way’s major giving society, the Tocqueville Society, in order to attract new and retain current members. Vehicles included a large annual stewardship piece, quarterly newsletter and email updates.• Created communications pieces for use by United Way corporate partners to increase donations to and engagement in their United Way campaigns. Show less

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  HarperCollins Publishers

  Jan 2014 - Jan 2020

  • Public Relations Manager

    Jan 2017 - Jan 2020

  • Senior Publicist

    Jan 2014 - Jan 2017
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  HarperCollins Publishers

  Jan 2021 - Sept 2021

  Public Relations Director

  Oversees and guides Public Relations strategy for Zondervan Books titles each fiscal year. Manages a small team of internal and external PR professionals, as well as all external PR agencies hired to assist with select titles.• Manages and executes all PR campaigns for each title, including New York Times Bestsellers.• Writes and collects all press materials; pitches mainstream and niche media for all products.• Cultivates, fosters, and maintains relationships with authors, agents, managers, media contacts, retailers, other publishing imprints, publicists within the industry, and more.• Contributes to overall team marketing strategy and planning.• Manages PR budgets for all titles and outperforming expectations annually.• Acts as on-site spokesperson for all authors at events and appearances. Show less

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  Currey Ingram Academy

  Sept 2021 - Dec 2022

  Director Of Communications

  Strategically directed all components of local and national communications & marketing strategy to increase audience exposure and school enrollment, including advertising, media relations, social media, collateral direction and design, video content, website content, and brand messaging. Specialized in finding untold stories within the Currey Ingram community to bolster and serve internal audiences and effectively promote the school externally.•Created and managed the production of all internal and external marketing materials, including a national advertising plan and various newsletters, one-pagers, brochures, and flyers.•Conceptualized, wrote, and managed the design and production of the bi-annual Currey Ingram Magazine, which was distributed to more than 2,000 homes within the current & alumni communities.•Increased the school’s Instagram following by 70% by forging relationships with all stakeholders to tell the most compelling stories, creating a school-wide content schedule, and engaging with strategic partners.•Managed a wide range of vendors and freelancers, including photography, design, video, SEO, and more. Show less

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  Stefanie S. Creative

  Jan 2023 - now

  Creative Copywriter

  Earlier this year, I made the leap to pursue my dream of studying Italian full-time in Florence, Italy. During the course of my time in Florence, I have been developing my freelance business. I provide clients with:-Content creation services (blog & article writing, newsletter creation)-Marketing collateral writing and editing services-Script writing for marketing video content-Press kit and press release creation and development-...and more!Please contact me should you need someone for upcoming projects, or if you would like to see my expanding list of 5-star customer reviews. I have been surprised and delighted by how much my 18 years of experience has been put to use in various capacities. Show less