Jackie Ou

Experience

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  Chihuo Inc

  Mar 2016 - May 2018

  Food Blogger

  • Started up a food blog for Asian communities in Boston and generated social content for those who are passionate about authentic food and life experience• Developed efficient marketing strategies and achieved strong social presence across multiple platforms including Instagram, WeChat, and Weibo with a total of 50k followers• Consulted business development plans with over 20+ local businesses and secured advertising contracts with a total value of $10k+

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  Shanghai Daily

  Jun 2016 - Jul 2016

  Advertising Intern

  Responsible for daily e-mail correspondence;Write print advertising on newspaper for clients, such as local restaurants;Prepare media kits for customers.

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  FleishmanHillard

  Jul 2017 - Sept 2017

  Account Coordinator

  • Prepared weekly media reports detailing all media impressions of the customers and presented to clientswith visible data• Conducted researches on the media consumption habits of targeted audience independently

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  Halpern

  Feb 2018 - Apr 2018

  PR Intern
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  Meituan-Dianping

  May 2018 - Aug 2018

  Brand Marketing Intern

  • Operated two social media platforms including Weibo and Zhihu (Chinese’s Twitter and Quora), and developed content marketing plans on a weekly and monthly basis• Monitored and analyzed platform data to prepare the weekly social reports presenting growth of channels• Gained 100k+ active followers and increased engagement by 110% on both platforms over three months

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  Allied Integrated Marketing

  Jan 2019 - May 2019

  Field Marketing Intern

  • Made social and event marketing strategies for movie studios including Warner Bros., Lionsgate, Paramount, Netflix etc. to promote their projects against competitors• Conducted researches based on demographics and media consumption habits to compile lists of Word of Mouth groups for exclusive film screenings

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  Daxue Consulting

  Jun 2019 - Aug 2019

  Consultant Intern

  • Structured market analysis for clients and gathered consumer insights through organizing focus groups, social listening etc. to predict the future development of the market• Responsible for the overall SEO marketing functions, including optimizing the search results and improving the ranking of the company

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  Nike

  Jun 2020 - Aug 2020

  Retail Brand Marketing Intern
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  Philips

  Jan 2021 - Sept 2022

  Management Trainee

  1st rotation: Marketing Manager of MG & Beauty• Managed overall go-to-market strategy, planned and executed e-commerce campaigns with TMall & JD to drive online and offline sell-out• Developed short-and-long-term category portfolio strategy based on a solid understanding of the market trend and consumer needs; executed through pricing simulation, channel priority etc. 2nd rotation: TikTok E-commerce• Co-established new TikTok e-commerce channel and continued to optimize livestreaming and sales performance Show less

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  BORGRISE 博观瑞思

  Jun 2022 - now

  Account Manager