
Yuqian C.
Marketing Specialist

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About me
MBA | Data-driven | SQL | PowerBI Desktop (DAX) | Market Analysis | Commercial sense | Sales & Marketing | B2B & B2C Social Media Expert
Education

Shanghai Ocean Univeristy
2007 - 2011Bachelor of Arts English
Nyenrode Business Universiteit
2022 - 2023Master of Business Administration - MBAModules: - Academic Skills e.g writing - Analytical Business Tools. - Human Resource Management. - Accounting - Career Personal Development - Marketing Strategy - Strategy - Process & Operations - Big data & Analytics in Business- Strategic Financial Management - Corporate Financial Management - Circular Economy & Sustainability Development- Value Chain Optimization - International Economics- Innovation & Digitalization - Personal… Meer weergeven Modules: - Academic Skills e.g writing - Analytical Business Tools. - Human Resource Management. - Accounting - Career Personal Development - Marketing Strategy - Strategy - Process & Operations - Big data & Analytics in Business- Strategic Financial Management - Corporate Financial Management - Circular Economy & Sustainability Development- Value Chain Optimization - International Economics- Innovation & Digitalization - Personal Leadership and Development Journey- Meet the CEO- Company Project Minder weergeven

The Chinese University of Hong Kong
2011 - 2012Master of Education (MEd) Education
Experience

Hong Kong Maxim's Group
Jan 2013 - Nov 2015Marketing Specialist
Westwell
Jan 2016 - Dec 2021Sales & Marketing Manager-Developed sales forecasts for clients in the supply chain sector, which improved budget allocation and resource planning and contributed reduction in overhead costs.-Led webinars and workshops to train the sales team, delivering actionable insights that drove them to surpass quarterly targets.-Boosted client retention for logistics clients through the implementation of effective follow-up processes and personalized communication strategies.-Tracked and reported on sales performance using CRM and ERP systems, generating detailed reports and forecasts that improved forecasting accuracy. -Optimized sales operations by scheduling and conducting sales meetings, streamlining administrative processes, and enhancing the sales team’s operational efficiency, contributing reduction in operational overhead. Minder weergeven

Van Caem Klerks Group
Jan 2024 - Jan 2024International Trader-Spearheaded sales efforts, achieving increase in monthly revenue by optimizing the sales pipeline and developing targeted strategies.-Analyzed sales data in PowerBI to identify key opportunities, leading to reduction in sales cycle time and improved deal closure rates.-Managed a CRM system, ensuring accurate and up-to-date tracking of sales activity, improving data accuracy.-Worked closely with the logistics and procurement to implement a streamlined process, increasing team efficiency and productivity.-Managed a portfolio of categories with full oversight of the supply chain process from requisition to delivery.-Directed global supply chain projects by processing high-value purchase orders monthly, ensuring accurate coordination with suppliers and optimizing the supply chain across key regions.-Increased on-time delivery performance through coordination of logistical activities, resulting in significant improvements in product availability and project timelines.-Negotiated contracts with updated payment terms, reducing lead times, driving project efficiency and supporting the company’s cost-reduction initiatives. Minder weergeven

OTC FLOW
Nov 2024 - nowSales Trader
Licenses & Certifications

The Fundamentals of Digital Marketing
GoogleJul 2023
Google Ads Display Certification
GoogleJul 2023
Google Ads - Measurement Certification
GoogleJul 2023
Google Ads Video Certification
GoogleJul 2023
Google Ads Search Certification
GoogleJul 2023- View certificate

Google SEO Fundamentals
CourseraJun 2023
Languages
- enEnglish
- maMandarin
- frFrench
- caCantonese
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