Scott Houston

Experience

• 

  Ricca Research

  Jan 1996 - Sept 1999

  Marketing Research Associate
• 

  Mancuso Show Management

  Sept 1999 - Jan 2020

  Senior Marketing & Event Coordinator

  o Responsible for marketing implementation and execution of assigned eventso Acquire RFPs to determine best cost for serviceso Review and confirm BEOs to assure everything is in ordero Hire sub-contractorso Negotiate convention centers, exposition companies and hotels to get the best prices to save the company money o Manage/supervise smaller team in an office setting and a larger team at events by directing them to create a successful show o Implement direct mailing and maintain database of B2B contacts to facilitate time-sensitive marketing o Create necessary sales & marketing materials for promotion including artworko Sell of ad space for event program guide to cover cost of printing and create extra revenueo Arrange and implement shipping including all logistics involved between shows to assure items needed are present o Maintain acceptable levels of supplies within the officeo Conduct sales call to acquire new B2B customers and be liaison for existing oneso Update website as needed o Create solutions for problems/issues arising at events o Negotiate sponsorships with various clients o Design floor plans and see that they are set-up correctlyo Interact with public/show attendees and small business ownerso Train new employees in all aspects of event planningo Manage office to be sure day to day operations run smoothly Weniger anzeigen

• 

  Legend Properties, Inc.

  Jan 2020 - Jul 2022

  Marketing Specialist

  o Create or update marketing materials for new properties including on-site signageo Acquire RFPs to determine best cost for printing and installation of on-site signageo Create and update property listings on company website and third-party siteso Create email blasts and determine correct target marketo Maintain and enhance customer databaseo Participate in regional sales meetings to determine best marketing routeo Write press releases and arrange to have them published to enhance company’s image. o Create and alter site plans for the development side of the companyo Maintain and update company’s website Weniger anzeigen

• 

  Curtiss-Wright Corporation

  Jul 2022 - now

  • Senior Marketing Specialist

    Feb 2024 - now

  • Marketing Specialist

    Jul 2022 - now