Federica Attanasio

Experience

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  Manifattura Mario Colombo - COLMAR

  Apr 2016 - Nov 2019

  • Creating clusters based on parameters and defining a planning orders strategy, guaranteeing the consistency of the products assortment by pos;• Weekly replenishment of stores based on sales trends, seasonality factors and stock levels;• Selection of styles and production launches for market;• Constant updating and benchmarking of competitors and monitoring of events, trends and products in the Fashion world to guarantee a selection of products always in line with customer trends and expectations. Show less

  • Retail Merchandising Planner

    Oct 2016 - Nov 2019

  • Retail Analyst

    Apr 2016 - Sept 2016
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  EssilorLuxottica

  Nov 2019 - Oct 2024

  • Definition of the Merchandise Strategy, from the Store Segmentation through the Facings Strategy and relative commercial offer; • Full management of all key projects and tests from the definition to the implementation; • Analyzing main competitors’ product & promotional strategy with products insights; • Coordination of promotional plan cross-channel and definition of top level markdown guidelines;• Supporting central buying activities and defining % of refresh rate, ensuring global consistency in product flow and seasonal trends; • Cross-functional stakeholders relations (General Manager, Local Team, Corporate Team as Finance, Marketing, Product…). Show less • Definition of Open to Buy per channel/products category by pos; • Definition of an allocation strategy to create clusters and in-seasonal orders coherent to the buying plan and arrivals in the warehouse; • Weekly replenishment of stores based on sales trends, seasonality factors and stock levels; • Weekly check on performances at the store/stock/size level with ad hoc analysis; taking actions and following-up all the specific product requests\needs from the pos (product push, assortment review, transfers & stock rebalancing). Show less

  • Merchandiser Retail Australia&New Zealand and Japan

    Sept 2022 - Oct 2024

  • Retail Planner

    Nov 2019 - Sept 2022
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  Miroglio Group

  Nov 2024 - now

  Retail Merchandiser Senior Italy and EMEA

  • Definition of the Open to Buy for Main collection and special collection per channel\products category;• Creation stores clusters based on key parameters and defining a season planning orders strategy, analyzing and interpreting trends to adapt the product assortment to markets specificities;• Weekly check on sales performances at store\stock\category level and follow-up to provide a quick response to markets needs;• Analyzing consumer preferences and benchmarking of competitors;• Coordination and definition of promotional plan cross-channel and definition markdown guidelines both in sale periods and in key commercial moments (Black Friday, Mid Season Sale…);• Supporting the creation of a coherent customer experience in-store, by partnering with Visual Merchandising driving storytelling to support assortment. Show less