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Avishikta Ray

Avishikta Ray

Intern

Followers of Avishikta Ray7000 followers
location of Avishikta RayMumbai, Maharashtra, India

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  • Timeline

  • Skills

    Public relations
    Advertising
    Brand communication
    Marketing communications
    Corporate communications
    Brand management
    Content management
    Social media marketing
    Integrated marketing
    Marketing
    Media planning
    Social media
    Television
    Media relations
    Crm
    Market research
    Email marketing
    Facebook
    Publishing
    Digital marketing
    Magazines
    Digital media
    Digital strategy
    Editorial
    Online advertising
    Content strategy
    Content development
    New media
    Blogging
    Customer relationship management
    Social media measurement

  • About me

    Proactive and vibrant postgraduate in Advertisement and Marketing, I have a keen interest in communications. Being a part of the media in India for almost a year, I have learnt the basics pretty well. Though well versed in theories applicable in the communications field its personal mantra to do things out of the box. I constantly push my harder to achieve what I believe in. I believe I am a creator and I strive to be innovative in what I do. A believer of nature, my ultimate goal is to give back to the nature. I want to head my own organisation which would primarily deal with the conservation of wildlife. Specialties: Communications, branding and identity, Advertising, Social Media, media planning and relations.

  • Education

    • Manipal Academy of Higher Education

      2006 - 2009
      BAJC Journalism

      Activities and Societies: Article 19 college Festival. Helped produce a documentary movie on Manasa, aninstitute for PWDs titled “The other End of a Rainbow”in the 5th semester, (main function as a script writer). Produced another documentary as a part of the classassignment. Produced and directed a short animation film of 2minutes (also a part of the Class assignment). Planned an entire launch campaign of the launching of Shiv vada pav in Mumbai, as a part of the class assignment.Produced a radio magazine in the 4thsemester as a… Show more Helped produce a documentary movie on Manasa, aninstitute for PWDs titled “The other End of a Rainbow”in the 5th semester, (main function as a script writer). Produced another documentary as a part of the classassignment. Produced and directed a short animation film of 2minutes (also a part of the Class assignment). Planned an entire launch campaign of the launching of Shiv vada pav in Mumbai, as a part of the class assignment.Produced a radio magazine in the 4thsemester as a part of the class assignment.Published a magazine in the 3rd semester year as a part of the class assignment. Worked as the editor for the campus newspaper, “am plus” in the 3rd semester. Worked as the reporter and published 3 articles for thecampus newspaper “am plus” in the 3rd semester. Show less

    • University of Leeds

      2010 - 2011
      Master's Degree Advertisement and Marketing 2:1

      Activities and Societies: Debate, Drama M.A in Advertising and Marketing

    • Indian Institute of Management, Calcutta

      2020 - 2021
      APMP (Advanced Programme for Marketing Professionals ) BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES

  • Experience

    • The New Indian Express

      May 2007 - Jul 2007
      Intern

      Interned for two months at the Indian express for international supplements.

    • MSLGROUP India

      Jun 2009 - Oct 2009
      Intern

      Client management for Religare Enterprise, Wells Fargo, HDFC Standard Life Insurance.

    • Perfect Relations

      Nov 2009 - Apr 2010
      PR Intern

      Client Portfolio: Reliance media Works, Big Cinemas, and U TV Action. Also handled other Movie promotion projects. Campaigns:11th Mumbai Film Festival and 10th India Fashion Forum.

    • Grey

      Nov 2011 - Sept 2013
      Social Media Executive and content manager

      Client Portfolio: Life OK, Star World, Star Movies, Volkswagen, Celio India. Campaigns: Successfully executed Social Media campaigns for the launch of MasterChef Australia Season 4 on Star World, Premiere of the Pirates of the Caribbean: On Stranger Tides on Star movies. Launch of the Volkswagen Jetta TSI. Responsibilities: Strategizing, Creating and Executing content on different Social Media platforms and strategizing for campaigns, Daily, weekly & monthly reporting for the assigned key strategic SEO accounts, Writing blogs, forums QnA, directory submission, social bookmarking, and article submission, Comprehensive key word research, Executing SEO activities as per the defined SEO plan. Show less

    • Digit 9.0 Web Marketing

      Oct 2013 - Dec 2014
      Account and Client Servicing Manager

      Overall brand management on their digital platformsContent Strategizing and Ideating for the brands on a month to month basisReports and analysis of the overall performance of the brands on the digital platforms on a month to month basisCampaign strategizing, creating and overlooking the executionFront facing the client from the agency side.Leading a team

    • WATConsult

      Jan 2015 - Dec 2016
      Account Manager

      Clients: Bestseller India, Eske, Taj VivantaRoles and Responsibilities:Leading a TeamOverall brand management on their digital platformsContent Strategizing and Ideating for the brands on a month to month basisMedia PlanningReports and analysis of the overall performance of the brands on the digital platforms on a month to month basisCampaign strategizing, creating and overlooking the executionFront facing the client from the agency side.

    • Isobar

      Jan 2017 - May 2018
      Group Head Social Media

    • Adfactors PR

      Jun 2018 - Jun 2019
      Independent Digital Marketing Consultant

      social media and digital strategy. Social media content and analytics.

    • 9X Media Pvt. Ltd.

      Jun 2019 - Aug 2020
      Assistant Manager, Brand Solutions

      Got Laid off because of COVID- 19.

    • Genesis BCW

      Sept 2020 - Jul 2022

      Handling the corporate digital mandates for key accounts across verticals Handling the corporate digital mandates for key accounts across verticals

      • Associate Director

        Oct 2021 - Jul 2022

      • Account Director

        Sept 2020 - Sept 2021

  • Licenses & Certifications