Ellen Paul

Experience

• 

  Shangri-La Hotels and Resorts

  Aug 2003 - Dec 2020

  Responsible for developing and maintaining strategies to meet the agreed objectives aimed at the promotion of the Pier Shopping Centre. Deliver marketing material, and provide a creative approach to promotional activities and retailer involvement. The Marketing Manager as a 2IC is expected to oversee the operation of the Pier Centre in the absence of the Centre Manager.Key responsibilities include:• Implement programs and promotions aimed at driving foot traffic to the Pier. • Regular updating of Pier’s Website and other marketing channels with news, upcoming promotions, marketing campaigns, events etc.• Formulate and execute end to end marketing campaigns• Market research, trend analysis and strategies.• Manage all aspects of PR for the Centre.• Compile marketing reports as requested by the Centre Manager.• Keep up to date with and use the latest technology for achieving a greater audience.• Process all marketing invoices and ensure creditors are paid in a timely manner.• Develop and maintain a strong relationship with retailers, local media and marketing suppliers.• Monitor competitors and ensure the Pier Centre maintains a point of difference.• Develop and deliver a strategic Marketing Plan and budget for the Pier.• Develop and present a calendar of events to the retailers.• Build and maintain a database of customers from all promotions and campaigns.• Assume responsibility for the operation of the Pier shopping Centre and Shangri-La Serviced Offices in the absence of the Centre Manager. Show less My role as the Pier Marketing Coordinator was to assist with various marketing tasks aimed at the promotion of the Pier. To deliver marketing material and information, and provide a creative approach to promotions with retailer involvement.Key responsibilities included:• Implement programs and promotions aimed at increasing traffic to the Pier. • Produce in-house promotional materials as required by CM.• Plan and action school holiday activities on Centre Stage every quarter.• Liaise with organizers of evens held in the Centre.• Regular updating of Pier’s Website and Facebook page with news, upcoming promotions, marketing campaigns, events etc.• Keep up to date with and use the latest technology for achieving a greater audience.• Manage online marketing campaigns.• Process all marketing invoices and ensure creditors are paid in a timely manner.• Develop and maintain a strong relationship with retailers, local media and marketing suppliers.• Keep up to date on all competitor’s advertising and promotions.• Assist the CM with annual marketing plan.• Assist with PR and media scheduling for key events.• Prepare a monthly Pier Shopping Flyer for distribution to hotel guests on the 1st of the month.• Ensure Poster Stands throughout the Pier Centre are kept up to date for forthcoming events and rotate tenant posters accordingly.• Liaise with advertising/marketing agents to coordinate advertising, media schedules and promotional material.• Ensure all newsletters, promotions and events are circulated to hotel staff via email and or staff noticeboards.• Build and maintain a database of customers from all promotions and campaigns. Show less Reporting directly to the Centre Manager, my role as the Office Administrator was to ensure the efficient day to day operation of both the Centre Management, and Executive Serviced Offices. The position required high organisational skills, as well as being methodical, logical, good at problem solving and handling conflict. Strong customer service and communication were pre-requisite as was the ability to work well as a team member and build good relationships with both tenant and hotel staff.Key responsibilities included:• Requesting and processing of turnover sales figures from tenants.• Efficient processing of contractor invoices.• Log and monitor all tenant maintenance requests. Liaise with Engineering to ensure all logged jobs are carried out.• Distribute invoices to accounts department on a daily basis. and handle all outstanding account enquires by liaising directly with accounts dept.• Ensure Public Liability and other insurances are current for all retail and office tenants.• Update the traffic count on a daily basis and liaise with security for any irregularities.• Be the first point of contact for all office and retail tenant enquiries.• Compile a draft copy of Pier monthly report by 15th of each month.• Coordinate applications and payments from stallholders for weekly markets. Liaise with Market organisers for any irregularities.• Update security and/or housekeeping on any issues reported to centre management.• Be the first point of contact for tenant queries or complaints and handle without the intervention of CM where possible.• Control operational petty cash. Reconcile and submit to accounts for reimbursement. • General Administration and support to the Centre Manager.• Assist the Centre Manager in the day to day operations of the Centre.• Ad hoc administration duties, including but not limited to filing, maintain car park pass, key and lost property registers, processing incoming and outgoing mail etc. Show less Reporting directly to the General Manager, in the role of Executive Assistant on secondment, I was responsible for the delivery of timely, efficient and effective office administration and executive support.Key responsibilities included:• Providing high quality administrative support to the GM as well as the Executive Committee and Department Heads as required;• Proactive management of the GM's diary and emails - coordination of meetings, responding to emails and invitations, responding to guests on behalf of the GM;• Acting as a professional point of contact for both internal and external clients and guests;• Coordinating both domestic and international travel for team members as required, including visa arrangements, flight and accommodation bookings;• Phone and mail management - answering calls, taking messages and ensuring the accurate distribution of mail;• Collation of various meeting and board papers we well as the preparation of reports for discussion; and• Ad hoc administration duties, including but not limited to filing, scanning, photocopying, database maintenance as well as the taking and compilation of meeting minutes. 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  • Marketing Manager | The Pier, Shangri-La Hotel Cairns

    Mar 2017 - Dec 2020

  • Marketing Coordinator | The Pier, Shangri-La Hotel Cairns

    Dec 2015 - Feb 2017

  • Shangri-La Serviced Office & Pier Centre Management Administrator

    May 2012 - Nov 2015

  • Shangri-La Serviced Office Receptionist

    Jul 2009 - May 2012

  • Executive Assistant (On Secondment)

    Jan 2011 - Jul 2011

  • Night Audit Manager

    Nov 2008 - Jun 2009

  • Horizon Club Concierge

    May 2005 - Jun 2009

  • Guest Services Associate

    Aug 2003 - Apr 2006