Michael Giese

Experience

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  DAMPA ApS

  Apr 1994 - Dec 1994

  Marketing Assistant

  Production and sales of metal ceiling plates for offices, airports and ships.

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  Nunc A/S

  Jan 1995 - Apr 1998

  Market Analyst

  Nunc is a supplier for the pharmaceutical and biotech industries and hospitals.Job: • Responsible for all sales and market analyses, sales budget coordination and follow up• Elaboration of business plan for new subsidiary and introduction to acquisition.• Participation in pricing and introduction planning. Results: • Establishment of new company based on my business plan• Improved analysis for product development

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  DBI Plastics A/S

  May 1998 - Mar 2005

  Marketing Manager

  DBI Plastics is a supplier for the automotive, hydraulic and machine industries.Job:• Responsible for the corporate marketing and PR activities in up to eight different languages• Member of the management group, participating in business and strategy development• SBU Manager (Strategic Business Unit) for Surface treatment• Substitute for the sales manager for some years• Experience with ISO 9001, ISO 14001, QS 9000 and ISO/TS 16949Results: • Increased corporate focus on segments and identification of new clusters• Successful and profitable direct mail campaigns in several languages focusing on the various stakeholders in the purchase process (used as case story by the agency afterwards)• Implemented multilingual website (awarded "website of the month" by Dansk Industr, 2004)• Implementation of training and test program for new sales people Show less

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  RESON A/S

  Apr 2005 - May 2010

  RESON develops and produce high-tech sonar system for the offshore industry, hydrographics, defence, environment and other marine applications.Job: • Responsible for the global marketing department with employees in Denmark and USA• Overall responsibility of marketing strategies and activities incl. media planning, press releases, trade marks, exhibitions, customer conferences and events as well as market analyses• Responsible for coordinating, developing and implementing the corporate RESON strategyResults:• Developing and implementing the first corporate strategy for RESON• Professionalised the marketing approach and made it homogeneous across the world • Implementation of new website, Intranet, CRM system and e-newsletter to 6000 recipients• Increased press coverage by 400% in 2 years, incl.profile articles in major trade magazines Show less

  • Global Marketing Manager

    Mar 2006 - May 2010

  • Marketing Manager, EMEA

    Apr 2005 - Feb 2006
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  Giese Consult

  Dec 2010 - Apr 2019

  Business Consultant

  Giese Consult is a management consulting company offering management support. Presently inactive.Job: • Management consulting in strategy, analysis and marketing

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  Netop Business Solutions A/S

  Apr 2011 - Oct 2011

  Interim Enterprise Marketing Manager

  Netop Business Solutions is the leading provider of secure remote control IT-solutions.Job: • Develop and implement a worldwide marketing plan for Netop Remote Control• Implement selective lead generation campaignsResults: • Branding campaign using various digital platforms (website, e-mail marketing, banner ads, etc.) promoting Netop Remote Control as the most secure solution on the market.• Implementing electronic newsletters to 40.000 recipients

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  SAS Cargo Group A/S

  Nov 2011 - Feb 2022

  Strategic Market Manager

  SAS Cargo is the leading air cargo carrier to, from, via and within Scandinavia.Job: • Responsible for business intelligence and customer analyses• Responsible for customer reward program• Project management and follow-up on global improvement projects• Responsible for defining and implementing the marketing strategies and plans• Sales performance management

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  Copenhagen Business School

  May 2019 - now

  External Examiner

  External examiner at master and bachelor level at Copenhagen Business School, University of Southern Denmark and Aalborg University. Subjects: International Business, Marketing, Managerial Economy, Analytics and Strategy.

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  Copenhagen Airports A/S

  Mar 2022 - now

  Senior Air Cargo Manager

  Copenhagen Airport is the northern European gateway for air cargo.• Development and implementation of air cargo strategy• Business development of general cargo and e-commerce• Account management