
Rhonda Clay

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About me
CFRE | Domestic Violence Advocate | Motivational Speaker
Education

Lindblom Tech High School
-High School Diploma
University of Tennessee-Institute for Public Service
2012 - 2014Leadership AcademyVision: To prepare IPS employees to become leaders for the future and continue the legacy of providing public service to the citizens, businesses and communities of the State of Tennessee. Goals of the IPS Leadership Academy: 1. To provide quality formal and informal training, mentoring, and coaching. 2. To expand leadership capacity within the IPS organization. 3. To promote sustainability of IPS and the goals of the organization. 4. To promote succession planning… Show more Vision: To prepare IPS employees to become leaders for the future and continue the legacy of providing public service to the citizens, businesses and communities of the State of Tennessee. Goals of the IPS Leadership Academy: 1. To provide quality formal and informal training, mentoring, and coaching. 2. To expand leadership capacity within the IPS organization. 3. To promote sustainability of IPS and the goals of the organization. 4. To promote succession planning for IPS. 5. To create energy and vision for the future. 6. To understand the culture and structure of the University of Tennessee system. Show less

Bradley University
-Bachelor of Science - BS Radio/TV Production and Broadcast Journalism
Experience

Evangelical Lutheran Church in America
Jan 1988 - Jan 2004Responsible for planning site selection and coordination of facilities for all major ELCA meetings. Oversee, managed, maintained and supervised production budgets, volunteers and contract staff.Produced national weekly television and radio programming for Day One, a nationally distributed Ecumenical project.Arranged over 20 annual and semi-annual meetings with attendance from 1100 to 5000 participants in locations across the countryNegotiated multi year multi event contract planning resulting in a 30% savings in equipment rental. Negotiated hotel and catering contracts saving on average of 15% of budget.Wrote grant proposals for special event funding, successfully attaining 80% of requested funds.Created multi media presentations for top Executives using cutting edge technology. Show less
Production Manager
Jan 1992 - Jan 2004Production Manager
Jan 1988 - Jan 2004Production Manager
Jan 1988 - Jan 2002Production Assistant
Jan 1988 - Jan 1992

United Way of Metropolitan Chicago
Jul 2004 - Dec 2010Fundraising Manager Managed portfolio of over 18 corporate accounts (using Andar), including 3 of the Top 25 Corporate Citizens. Responsible for raising 8 % of the entire organizational goal. Researched, evaluated and executed plans for workplace campaign portfolio Worked with Sr. Level Executives and their appointed Volunteers to set and achieve goals by using United Way Best Practices for internal campaigns. Developed and led internal training workshops on Public Speaking and Resource Development. Represented United Way through various public speaking engagements Collaborated with internal team to design and create United Way of the North Shore website. Built partnerships with local organizations to sponsor and support organizations through in kind donations. Show less

American Heart Association, Greater Southeast Affiliate
Jan 2011 - Oct 2011Heart Walk DirectorRaised funds for Greater Knoxville American Heart Association by working with corporate executives and soliciting corporate sponsorship's.Worked with assigned company leaders and team captains’ to create teams of walkers for fundraising.Managed event details including: Logistics, Budget, Media placement and volunteer recruitment

University of Tennessee
Jan 2012 - Dec 2014Development DirectorWork in conjunction with the Vice President of the Institute for Public Service on development for the entire Institute (Central Office and 5 agencies).Raised over $1 million through outright gifts to the Institute to support endowments or current programmingCreated and funded 6 new endowments to support the work of the InstituteRan a successful family staff campaign with 77% employee participationIncreased donors to the Institute by 50%Submitted 28 major gift proposals and funded 15Head the committee for the distribution of the Jinks and Murphy scholarships Show less

HomeSource east tennessee (formerly Knox Housing Partnership)
Apr 2015 - Nov 2017Director of Communications and Resource DevelopmentCoordinate marketing, public relations, resource development and strategic communications for HomeSource east tennesse, with a particular focus on growing the name and brand awareness throughout the East Tennessee region, which leads to customer and stakeholder engagement.

Community Economic Development Network of East Tennessee (CEDnet)
Jul 2016 - Oct 2018Digital Public Relations Manager (Part-time)Review email account and listserv daily and/or contact members to promote upcoming events.Generate content for social media sites including copy, photos and videos. Maintain and update the website as well as social media sites.Assist with website hosting maintenance.Interface with partner organizations.Attendance at CEDnet meetings.

Bridge Refugee Sponsorship Services INC
Feb 2018 - Sept 2018Development DirectorCultivate, recruit and engage community and corporate partnersCreate and implement development plan and fundraising policiesResearch and write grant applications to support programming and staff in Knoxville and ChattanoogaPlan, oversee and execute fundraising events and development of event materials Seek out and implement donor management system to track donors and volunteersMeet with potential individual and groups to solicit fundsMaintain social media and website Create and publish monthly newsletter Show less

March of Dimes
Oct 2018 - Aug 2020Sr. Development ManagerResponsible for donor recruitment, development, cultivation, and activation, leading March for Babies and Signature Chef's Auction fundraising events and assisting with Commercial Real Estate Industry Awards Breakfast and Annual Golf For Babies Tournament, while meeting fundraising objectives of the March of Dimes in the East Tennessee market. Principle roles and responsibilitiesinclude revenue development, volunteer leadership development, and staff development.

Boys & Girls Clubs of the Tennessee Valley
Sept 2020 - Mar 2022Major Gifts Officer• Managed a portfolio of donors with a capacity to give at the major gift level ($5,000 and above).• Identified prospects, created relationships and solicited major gifts.• Team lead on the mission focused major gift fundraising program, “Behind the Blue Doors” – this included recruiting and managing a team of board members and community volunteers, creating the experience and implementing the program. Raised over $900,000 in gifts and pledges in the first year of the program. • Represented and communicated the mission of the Boys & Girls Clubs of the Tennessee Valley, to community members and networks. Show less

Dykes With Drills
Feb 2021 - Jan 2023Development Outreach Coordinator
Networking While Black (NWB)
Jun 2021 - nowCo-FounderAn organization that creates connecting points for Black business people across Knoxville and surrounding areas - to tap into the knowledge, wisdom, expertise and experience of Black people in business in Knoxville.

Knoxville Utilities Board
Mar 2022 - Jan 2023Media Public Relations Specialist
Evangelical Lutheran Church in America
Feb 2023 - nowManage a team of 5 remote Major Gifts OfficersIn conjunction with the Director of Annual Gifts, develop and implement a major gifts strategy for the ELCAWork within the leadership of the development teamManage a portfolio of major gift donors Cultivate, solicit, and steward philanthropic support of the ELCA's priority fundraising objectives from individuals for annual major gift supportManage a portfolio of donors with a major gift capacity of $10,000 and aboveRepresent and communicate the mission of the Evangelical Lutheran Church in America to constituents
Director, Major Gifts
Sept 2023 - nowDirector, Mission Funding (Comprehensive Major Gift Officer)
Feb 2023 - Sept 2023
Licenses & Certifications
- View certificate

CFRE Certification
CFRE InternationalMar 2022 
Certified Fund Raising Executive (CFRE)
CFRE InternationalFeb 2022
Honors & Awards
- Awarded to Rhonda Clay4th Annual Woman to Woman Community Award Zeta Phi Beta Sorority- Nu Zeta Chapter Jun 2019 The ladies Zeta Phi Beta Sorority, Inc. Nu Zeta Chapter concluded their Finer Woman Week by spotlighting these distinguished women in the Knoxville community who have made an impact in the fields of community, entrepreneurship-business, spiritual-religion, education, and politics-government. We thank each one of them for their influence to be positive women in the Knoxville area!
- Awarded to Rhonda ClayKeynote speaker Women of the ELCA Jun 2017 Keynote speaker for WELCA - Southeastern Synod gathering. Topic “Surviving Domestic Violence”
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