Maithili Upadhyay

Experience

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  Sterlite Tech - Elitecore

  Jun 2016 - Dec 2016

  Quality Assurance Engineer
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  Alumni Committee SIMSR

  Mar 2019 - Jul 2020

  Sponsorship Co-Head, Data Co-Head
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  Cisco Systems (India) Private Limited, Bangalore

  Mar 2019 - May 2019

  Live Project Intern

  Joint matrices creation for Sales-Customer service Supply Chain

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  SIMSR Sports Committee

  Apr 2019 - Jun 2020

  Senior Member
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  Amul (GCMMF)

  Apr 2019 - Jun 2019

  Brand Management Intern

  • Undertook a research project constituting desk analysis, FGDs and using metrics like SAH, Market Share & PDO to identify trends and suggest value up recommendations for Amul Chocolates • Planned an execution of communications and media actions on all channels, including online and social media • Designed and implemented promotional event for Amul Chocolates and Amul Mega Store, creating 305k impressions on social media and increasing footfall of Amul Mega Store by 31% in three weeks

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  3M

  Jun 2019 - Jul 2019

  Live Project Intern: Branding

  Plotted the competitive and the cultural landscape for Brookside and also defined the opportunities that the brand should focus onSegmented the market and chose the target segment basis business opportunity and product fitUndertook consumer immersions and performed a SuperConsumer Deep-Dive to understand their triggers and barriers with respect to 3M opportunityFramed the Communication Challenge that the SuperConsumer needs to be convinced of and wrote a Consumer Insight to inspire immediate consumer actionDefined the Functional and Emotional Benefits and the RTB (Reason to Believe) that 3M should communicate Formulated the Message Strategy and the Brand Personality for Brookside to complete the Strategic Communication Brief Show less

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  Jio Creative Labs

  Jul 2020 - Aug 2020

  Brand Strategy and Digital Marketing Intern

  » Designed marketing strategy, advertisements, and branding solutions for brands across industries » Performed Market Research to come up with meaningful insights to create integrated marketing communication campaigns » Conceptualized and formed ‘Global Creative Consortium’, an international club of creative agencies » Performed customer acquisition and strategy for Continental Coffee» Worked on multiple projects that included brands like Lenskart, Dettol, Balaji Wafers JioMart, Maharashtra Police, Continental Coffee, Colors Cineplex, etc. Show less

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  BYJU'S

  Sept 2020 - Oct 2020

  Businesses Development Trainee

  Led business development of their flagship course for Byju’s in North India clocking a revenue of 0.5 million in 2 months from rural markets (Rajasthan & Delhi NCR)

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  Tata Motors

  Jan 2021 - Aug 2023

  • Senior Manager- GTM Excellence & Digital Transformation

    Sept 2022 - Aug 2023

  • Senior Manager- GTM Excellence & Digital Transformation

    Jul 2021 - Aug 2022

  • Management Trainee

    Jan 2021 - Jul 2021
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  Airtel

  Aug 2023 - now

  • Senior GTM & Marketing Manager - D2C Delhi NCR

    Jun 2024 - now

  • GTM & Marketing Manager- D2C

    Aug 2023 - Jun 2024