Experience

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  Usaria

  Nov 2013 - Oct 2014

  Trainee ux
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  Usaria

  Jan 2015 - Feb 2019

  Consultant in User Experience (UX) responsible for the elaboration of projects. Such as the redesign of portals, applications or web sites, information architecture, tests with users, and analysis of results. Following the objective of creating a good user experience.I have participated in the Redesign and Information Architecture projects such as Banorte (IVR, Cajeros, and BEM), Sodexo, FEMSA. Also, User Research in projects with Google, Uber, Spotify, and many others.

  • UX Lead

    Jan 2018 - Feb 2019

  • User Experience Consultant

    Jan 2015 - Dec 2017
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  The ksquare group

  Apr 2019 - Jan 2020

  User experience designer

  Project: Based at Fannie Mae in Plano, Texas, I made impactful contributions within the Digital Channels team, driving efforts in Service Design and User Experience.A particularly significant role I held was leading the Developer Portal initiative, where I conducted meticulous user research to gain insights into our target personas' needs and pain points. This research was pivotal in shaping the portal's design and functionality.Furthermore, a standout accomplishment was the creation of comprehensive service blueprints for each product within the team's diverse portfolio. These blueprints provided a holistic visual representation, elucidating intricate relationships among service components. This encompassed everything from customer journeys and temporal dynamics to frontstage actions/technology and backstage operations. This endeavor aimed to optimize the user experience and streamline operational efficiency across our offerings. Show less

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  Cognizant

  Feb 2020 - Dec 2023

  Lead user experience designer

  I'm a User Experience Designer with a strong passion for crafting impactful digital experiences within the dynamic landscape of financial technology. Currently, I have the privilege of working at Fannie Mae, where I am embedded within the Capital Markets & Servicing Technology area as part of the talented team at Cognizant.In my role as a member of the DevJoy Team, I actively collaborate with developers, product teams, and stakeholders to gain comprehensive insights into their needs and aspirations. By employing a user-centered design approach, I create solutions that seamlessly integrate with their objectives, resulting in meaningful end-user experiences.Having led numerous successful projects, including implementing a Pricing Tool and a Dynamic Dashboard, I've demonstrated my ability to address complex challenges facing the Capital Markets sector. These solutions have proven instrumental in navigating current industry hurdles.My design toolkit includes proficiency in Figma, which I utilize to create innovative and user-centric interfaces. I also excel at translating complex ideas into compelling visual narratives, leveraging storytelling techniques to introduce new solutions and projects effectively.I employ techniques such as Discovery Experience, Service Blueprinting, Journey Mapping, Personas, and Design Thinking methodologies throughout my work. These approaches guide my comprehensive UX process, ensuring each solution is meticulously crafted to align with user needs and elevate business objectives.I aim to continue enhancing digital experiences, leveraging my proficiency in UX methodologies and collaboration with multidisciplinary teams. Together, we can reshape the landscape of financial technology, delivering solutions that solve challenges and empower users. Show less

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  Jpmorganchase

  Jan 2024 - now

  User experience designer lead