Experience

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  Guinness group sales ireland

  Nov 1991 - Feb 1993

  Field sales representative

  Sales representative Off Trade 1991 – 1993Managing various territories in the Off trade with focus on both the Multiples and Independents.- Driving volume of our beer portfolio through maximising product distribution and display opportunities within outlet. - Supporting the cross functional teams to deliver channel plan activities relevant to trade offers.

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  Diageo ireland

  Feb 1993 - Oct 2022

  Key Account Executive – On Trade2012 - 2020As a Diageo Key Account Executive in the on-trade, my role is to own/deliver Volume and NSV growth targets within my territory throughout our Beer and Spirits portfolio. This is done through delivering sales, share and profit growth against a full year operating plan while ensuring our customer, category and brand plans are executed brilliantly in outlet.- Priorities include building/securing distribution with new product launches and delivering on commercial/customer marketing initiatives. - Driving a commercial agenda and exhibiting a leadership role, by acting as a consultant to our customers in Joint Business Planning. - Engaging on all customer facing concerns regarding product quality, account/credit management and logistical issues.- Consulting with our Quality Partners and Refrigeration Contractors to find solutions to quality issues and upgrades.- Leveraging data, analytics and insights that unlock sustainable growth opportunities with our customers.- Focused on Return on investment maximised through properly controlled and managed customer P&L Show less Business Development Representative - On Trade2003 – 2012Responsible for Sales and NSV growth targets with rigorous focus on delivering targeted volume and market share across various territories. Working with cross functional teams at events held in Croke Park (matches and concerts), the Punchestown Races and the Budweiser Derby. • Building compelling customer propositions that unlock growth opportunities and maximise sustainable profit delivery – • Successful activation of high impact activity plans based on analysis and insight into customer needs, shoppers and consumers• Return on investment maximised through properly controlled and managed customer P&L in line with our Trade Terms architecture.• Strong ownership of the day-to-day customer relationship through effective negotiation, persuasion and conflict management/resolution skills• The ability to create the conditions for an amazing relationship with the customer through great cross-functional behaviours and ways of working• Ensures that all customer data and information required to support the customer relationship is rigorously and robustly managed Show less

  • Key Account Exec

    Feb 2002 - Oct 2022

  • Business Development Representative

    Feb 1993 - Feb 2002
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  Fanzo

  Sept 2022 - now

  Account manager ireland

  FANZO exists to bring fans together to create unforgettable sporting memories.We’ve made that mission a reality by building the definitive platform for fans to find great places where they watch sport with friends.Our product goes far beyond a venue finder, however, and our tech services the entire out-of-home sports ecosystem.From venues and broadcasters looking to maximise the ROI of showing live sports to brands and right holders trying to activate fans in out-of-home venues, FANZO has modern, scaleable and cost-effective tech solutions.FANZO is for anyone who wants to turn a last-minute winner into a shared experience they’ll remember forever.Live. Sport. Together Show less