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Zahra Ali

Zahra ali

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location of Zahra AliUnited Kingdom
Phone number of Zahra AliView Mobile No.
Followers of Zahra Ali2000 followers

  • Timeline

  • About me

    Director Strategy at Ogilvy/ Behavioural Science Enthusiast

  • Education

    • St.joseph's convent

      -

    • Institute of business management

      -
      Mba marketing

      Activities and Societies: Public Speaking society, Dramatics

  • Experience

    • Indus tv network

      Jan 2005 - Jun 2005
      English news anchor and assistant editor

    • Abn amro bank n.v.

      Jan 2007 - Jan 2007
      Internee - product development

    • School of leadership

      Oct 2007 - Nov 2007
      Internee - extra corp

    • Red publicis

      Feb 2008 - Oct 2011

      Clients handled: L'Oreal (Garnier), Sanofi Aventis, Tetra Pak, Carrefour.

      • Account Manager - Garnier (L'Oreal)

        Jul 2010 - Oct 2011

      • Strategy Planner

        Feb 2008 - Jul 2010

    • J. walter thompson worldwide

      Oct 2011 - Apr 2012
      Planner/ account manager

      Clients: Shell, Friesland Campina (Engro Foods)

    • Ogilvy

      May 2012 - Dec 2016

      Managed the Nestle portfolio (Maggi, Nido & Infant Nutrition)

      • Head of Planning

        Jan 2016 - Dec 2016

      • Associate Planning Director

        Jul 2014 - Dec 2015

      • Senior Planner

        Jan 2013 - Jul 2014

      • Manager Strategy/Planning

        May 2012 - Dec 2012

    • Ogilvy pakistan

      Jan 2017 - now
      Director strategy

      Shaping brand strategy and communication solutions for a diverse mix of local and multinational clients coming from culinary, banking, nutrition, snacking, beauty, telecom categories, along with my team of planners working across 3 cities of Pakistan (Karachi, Lahore, Islamabad). Training internal teams in strategy and in using Ogilvy proprietary tools.Designing and conducting bespoke brand workshops for solving client business / brand challenges.Providing strategic advisory and counsel to senior-level clients on urgent and challenging business scenarios.CLIENTS : Mondelez, Unilever, Nestle, Bill & Melinda Gates Foundation, English Biscuit Manufacturers, Bank Alfalah, Shan Foods, Telenor Pakistan. Show less

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Zahra Ali
      Silver Effie (APAC) - Culinary Category Effie Worldwide Sep 2021 Lead Ogilvy Pakistan to win a Silver Effie in the Global Effies, 2021. For Shan Foods in the 'Culinary' category with our campaign titled 'More Than Just A Cook' - for elevating a Pakistani woman's role beyond the kitchen.
    • Awarded to Zahra Ali
      Bronze Effie (Pakistan) - Positive Change: Social Good - Brands Effie Worldwide Aug 2021 Won for impacting our society's perceptions of what a woman's role is to what it can be, making people see her beyond the custodian of the kitchen, for Shan Foods.
    • Awarded to Zahra Ali
      Silver Effie (APAC) - Culinary Category Effie Worldwide Apr 2018 Led Ogilvy Pakistan to win its first global Advertising Effectiveness Award - A Silver APAC Effie for Shan Foods 'Bridging Cultures' campaign in the Food category. https://aurora.dawn.com/news/1143047http://thecookbook.pk/shan-foods-just-won-an-international-award-at-the-effie-awards-2018/
    • Awarded to Zahra Ali
      30 for 30 Female Leadership Program : Asia Ogilvy Chosen from Pakistan for a leadership program designed to support and challenge strong female talent at Ogilvy to reach their full potential.
    • Awarded to Zahra Ali
      International Men’s Day 2021 - Chosen as the only woman as part of the panel discussion across Asian markets, with The Economist, on International Men’s Day to discuss whether modern masculinity is fragile and what that means today.
    • Awarded to Zahra Ali
      Ogilvy's "Adopt a Country" Development Series Ogilvy 2016 Handpicked for "Adopt A Country" Ogilvy's leadership development training program, started by the former global CEO, Miles Young, to identify and nurture future leaders.
    • Awarded to Zahra Ali
      Pass Her The Mic - Got selected for a public speaking training amongst the women within Ogilvy APAC by a new initiative between Meta and WPP aiming to build out the female speaker bench in Asia, on subjects often still more commonly associated with men.