Experience

• 

  Focus consultoria

  Dec 2020 - Mar 2022

  Marketing advisor

  Working at Focus Consultoria was one of the most significant experiences in my career, as it provided an incredible environment for me to develop my key skills, which I use to this day. During the year and a half I worked as a marketing advisor, I had the opportunity to work daily with amazing people who gave me a wealth of experience that I carry with me today.At Focus Consultoria, I developed skills in inbound marketing, creating strategies for capturing leads organically, using SEO and email marketing to attract new customers, always based on data. Additionally, I had the opportunity to manage web development projects, using Microsoft Project to create project scopes. I held alignment and negotiation meetings with clients, managed team time and assignments, priced projects based on global OKRs and marketing goals, and actively worked on creating graphic interfaces for clients, always using the most popular tools in the market.I also acquired skills in paid traffic, creating and managing traffic and remarketing campaigns on Facebook and Google Ads. I used tools like the Keyword Planner and Google Trends to find trends and search terms to reach the company's ICP. Furthermore, I developed skills in graphic design, using Adobe Photoshop and Adobe Illustrator to create landing pages, banners, internal marketing (endomarketing), and other necessary graphic pieces. Show less

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  Easyb2b

  Sept 2022 - now

  Here’s the translated version:• Traffic Management: Specialist in Google Ads and LinkedIn Ads campaigns, optimizing brand visibility and reach.• Full Stack Web Development: Strong experience with Next.js, Node.js, ReactJS, and TailwindCSS, creating dynamic and responsive web solutions.• Chatbot Development: Implementation of efficient chatbots using WhatsApp API and Node.js, optimizing customer communication.• Database Administration and BI: Expertise in Metabase, BigQuery, and Google Analytics, transforming data into valuable insights for strategic decisions.• Social Media Marketing: Management and growth of LinkedIn and Instagram pages, boosting engagement and online presence.• UI Design: Creation of intuitive and functional prototypes in Figma, aligned with best design practices.• Graphic Design for Social Media: Development of impactful and effective visuals for social media platforms.• Lead Management and CRM: Proficiency in HubSpot for capturing, nurturing, and converting leads effectively.• SEO Strategy: Optimization of websites to improve ranking and visibility in search engines.• Inbound Marketing: Development of strategies to attract, engage, and convert leads into customers. Show less

  • Full Stack Digital Marketing & Development Specialist

    May 2023 - now

  • Assistente de marketing

    Sept 2022 - Aug 2023