Experience

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  Eurociencia, c.a.

  Jan 2004 - Feb 2008

  Analista de publicidad y mercadeo
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  Publicidad informe medico de venezuela

  May 2008 - Feb 2012

  Coordinador publicidad y mercadeo
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  Ocentes suministros

  Jan 2012 - Jan 2014

  Marketing coordinator
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  Uniser

  Jul 2014 - Mar 2015

  Especialista de cuentas
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  Tumedico.com

  Apr 2015 - Aug 2017

  Marketing manager
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  Hispanic market developer

  Oct 2019 - Mar 2020

  Independent consultant
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  Consul international group

  Oct 2019 - Apr 2021

  Internacional business consultant
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  Zermat usa

  May 2020 - now

  Digital marketing strategist

  Manage, and execute multi-channel marketing campaigns leveraging SEO, social, inbound marketing, email, SMS campaigns, and events to drive customer acquisition.Optimize and organize marketing automation and lead nurturing processes through email, Websites, and social channels.Establish closed-loop analytics with sales to understand how inbound marketing activities turn into customers and customer conversion.Conduct customer, competitor, and product surveys.Create reports containing a full description of monthly Email, SMS, and paid Social Media activity, suitable advice and recommendations, and a clear summary of performance against the key performance indicators and metrics.Propose new and improved inbound marketing campaign ideas.Update Zermat’s buyer personas, considering engagement, unsubscribed, and new entrepreneurs to maintain optimal open and click rates.Digital marketing training coordination, in conjunction with the training department, to make sure employees within the company understand and apply Zermat’s Digital Marketing best practices and vision across the different platforms. Show less