Carla Guerrero

Carla guerrero

bookmark on deepenrich
Followers of Carla Guerrero629 followers
  • Timeline

  • About me

    Digital Marketing Strategist at Zermat USA 馃幆 Growth Marketing

  • Education

    • Danitrend

      2015 - 2015
      Curso el arte de la influencia en redes sociales
    • Grupo gide

      2014 - 2014
      Diplomatura publicidad, mercadeo y ventas
    • Universidad nacional experimental simon rodriguez

      2006 - 2012
      Bachelor's degree marketing/marketing management, general
    • Venamcham

      2007 - 2007
      Curso neuromercadotecnia
    • Venamcham

      2007 - 2007
      Curso creatividad e innovaci贸n
    • Universidad central de venezuela

      2015 - 2017
      Master of marketing specialist marketing/marketing management, general
    • Escuela de organizaci贸n industrial

      2015 - 2015
      Online web analytics
  • Experience

    • Eurociencia, c.a.

      Jan 2004 - Feb 2008
      Analista de publicidad y mercadeo
    • Publicidad informe medico de venezuela

      May 2008 - Feb 2012
      Coordinador publicidad y mercadeo
    • Ocentes suministros

      Jan 2012 - Jan 2014
      Marketing coordinator
    • Uniser

      Jul 2014 - Mar 2015
      Especialista de cuentas
    • Tumedico.com

      Apr 2015 - Aug 2017
      Marketing manager
    • Hispanic market developer

      Oct 2019 - Mar 2020
      Independent consultant
    • Consul international group

      Oct 2019 - Apr 2021
      Internacional business consultant
    • Zermat usa

      May 2020 - now
      Digital marketing strategist

      Manage, and execute multi-channel marketing campaigns leveraging SEO, social, inbound marketing, email, SMS campaigns, and events to drive customer acquisition.Optimize and organize marketing automation and lead nurturing processes through email, Websites, and social channels.Establish closed-loop analytics with sales to understand how inbound marketing activities turn into customers and customer conversion.Conduct customer, competitor, and product surveys.Create reports containing a full description of monthly Email, SMS, and paid Social Media activity, suitable advice and recommendations, and a clear summary of performance against the key performance indicators and metrics.Propose new and improved inbound marketing campaign ideas.Update Zermat鈥檚 buyer personas, considering engagement, unsubscribed, and new entrepreneurs to maintain optimal open and click rates.Digital marketing training coordination, in conjunction with the training department, to make sure employees within the company understand and apply Zermat鈥檚 Digital Marketing best practices and vision across the different platforms. Show less

  • Licenses & Certifications

    • Chatgpt for beginners

      Coursera
      May 2023
      View certificate certificate
    • Internacional business consultant

      Consul international group
      Oct 2019
    • Foundations of digital marketing and e-commerce

      Google
      Dec 2023
      View certificate certificate
    • Chatgpt prompting: a digital marketer's guide

      Digital marketing institute
      Jul 2023