Experience

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  Borden foods

  Jan 1998 - Jan 2001

  Associate brand manager

  Worked with the Classico brand team to build brand equity, boost market share, increase sales, and expedite brand extensions. P&L responsibility. Utilize and act upon business analysis efforts. Included leading a cross-functional team through the development of a new product.

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  University of dayton

  Aug 2002 - May 2006

  Adjunct instructor, marketing

  Taught Principles of Selling and Integrated Marketing Communications to junior and senior-level students. Emphasis on hands-on projects and activities.

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  Mba research & curriculum center

  May 2006 - May 2021

  Promoted to the organization's executive team as marketing lead while continuing as director of the High School of Business program. Drove organizational change as the first person to hold this role. • Planned, managed, executed, and organized marketing campaigns that resulted in +9% sales growth. • Reached 1+ million students with grant-funded ethics curriculum and resources. Collaborated across the organization using multiple strategies, including conference presentations and trade shows, partnerships with state departments of education and career technical student organizations, email marketing, CRM marketing, and social media marketing. Show less Launched and led High School of Business, an accelerated business administration program for high schools.• Grew the program from ideation to a presence in 15 states by building strong partnerships with district and state education leaders. • Built awareness and interest using multi-channel marketing, including conference and trade show marketing, email marketing, webinars, print, and social media marketing. • Managed semi-annual professional development institutes for educators• Secured college credit opportunities for student participants with multiple universities Show less

  • Vice President Marketing and Communications

    Mar 2018 - May 2021

  • Program Director

    May 2006 - May 2021
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  Battelle for kids

  Jun 2021 - Aug 2023

  Senior director of marketing

  Developed and executed multichannel marketing campaigns. Proficient in daily marketing activities and long-term strategizing.• Increased website traffic by 9% using an integrated content marketing strategy of SEO tactics, social media marketing, email marketing, event marketing, and direct mail.• Improved operational efficiency and access to key metrics via strategic changes to the organization's martech stack.• Drove email marketing results by continually testing and measuring new ideas. Consistently exceeded industry open and click rates. • Developed and executed trade show marketing plans as part of a business development effort that regularly exceeded lead generation goals. Show less

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  Sandy hook promise

  Nov 2023 - Jun 2024

  Director, education marketing and communications
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  Ohio university

  Aug 2024 - now

  Assistant professor of instruction, marketing