Johanna Hessling

Experience

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  Reader's Digest Association

  Jan 2005 - Jan 2007

  Marketing Coordinator

  - Assisted an 8-person marketing team with writing added-value proposals, trafficking print and digital materials between departments and executing marketing and trade events- Managed all elements of sweepstakes, including creation, fulfillment, and budget maintenance for Reader’s Digest and Every Day with Rachael Ray

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  Hearst Magazines

  Jan 2007 - Mar 2010

  Associate Marketing Manager, Popular Mechanics

  - Developed and wrote integrated merchandising proposals and client presentations, advertorials, promotional materials, and maintained the online media kit- Produced and executed all event elements for the PM Editor’s Choice Awards at the annual National Hardware Show in Las Vegas- Coordinated assets internally within the creative and editorial departments

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  Hearst Digital Marketing Services

  Jan 2010 - Jan 2011

  Digital Integration Manager

  - Worked with a team of four print Marketing Managers, across 15 magazine titles, to provide custom digital programs to multi-million dollar clients, including, P&G, Unilever and Pfizer- Project managed digital elements, scheduling, and budgets for programs sold

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  Guinness World Records

  Jan 2011 - Jan 2015

  LATAM Brand Ambassador | Judge at World Record Attempt Events

  - Traveled nationally and internationally to collaborate with clients, including Telmex, P&G, and the governments of Mexico and the Dominican Republic to witness live world-record attempts and appeared on TV shows such as NBC’s America’s Got Talent and Univision’s Sabado Gigante- Collaborated with GWR sales team to secure dozens of live events in LATAM; resulting in exponential growth and revenue for the region, year over year- Launched a live events program at GWR Museums, in collaboration with Ripley’s Entertainment, to give museum attendees the opportunity to participate in live world record attempts - Brainstormed, researched, created and wrote guidelines for 100+ new records- Managed and maintained extensive client and record databases- Provided continuous bilingual customer support to hundreds of clients worldwide Exibir menos

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  The Monday Campaigns

  Mar 2015 - Mar 2016

  Program Associate - I Love NY Water | Destress Monday

  I ran a successful, non-profit sustainability campaign that encouraged New Yorkers to stop purchasing bottled water and drink tap water. - Researched, identified and launched several outreach programs to a variety of partners including New York State Tourism boards, restaurants, hotels, colleges and universities, water organizations and agencies and cultural institutions, securing over 50 new clients and doubling the campaign’s efforts - Developed and maintained relationships with key partners such as I Love NY, NYC Department of Education and colleges/universities, including Columbia University and NYU- Planned, strategized and created all social media, digital and promotional content for the campaign; doubling audiences on Facebook and Twitter- Produced and executed promotional events on school campuses and festivals statewide - Developed a multi-tiered, statewide educational program for students K-12- Oversaw the campaign’s volunteer program: hired, trained and managed all participants- Managed the campaign’s budget and negotiated with vendors for promotional materials Exibir menos

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  Noreen Sumpter Personal Life Coach

  Jan 2016 - Jan 2018

  Freelance Social Media Director | Content Creator

  • Designed and created original online content for promotions, workshops, and events• Edited weekly blog content• Developed and executed a clearly defined social media plan for Facebook, Instagram, LinkedIn, Twitter, and YouTube to increase client’s overall reach, meet targets and objectives and build awareness• Identified, analyzed and interpreted social media trends to grow client’s online presence, including organic growth of Instagram followers by 30% over 2 years• Worked in collaboration with other organizations to develop unique partnerships and events Exibir menos

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  TH Experiential

  Jun 2016 - Jan 2016

  Client Development Manager
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  Wellness Coach

  Mar 2020 - Jan 2020

  Moderator | Translator

  -Moderated live classes via Zoom-Facilitated the Q&A portion of the classes via asking the coaches direct questions and sharing attendees' responses -Customer Service representative in three different languages - English/Spanish/Portuguese-Translator of Spanish and Portuguese materials