Karl Helbig

Experience

• 

  MRO Software

  Dec 1992 - Oct 2006

  Managed team of IT support professionals supporting America's region. First line internal tech support, telecom and IT asset management. Managed team responsible for corporate digital strategy, design, optimization and marketing.

  • Manager, IT Services & Support

    Apr 2006 - Oct 2006

  • Manager, Digital Marketing & Strategy

    Dec 1992 - Apr 2006
• 

  IBM

  Oct 2006 - Aug 2021

  Lead end-to-end digital strategy for IBM Watson Talent;Focus on digital journey, engagement, search (including paid) strategy/SEO, social strategy/integration; marketing campaign integration, localization, metrics.Retool/restructure entire digital architecture based on business requirements and market drivers, deliver core web site in 14 languages and 32 locales;Establish KPIs to continually evaluate and improve digital performance;Test (A/B, multi-variate) hypotheses gleaned from KPI data - strategy/analysis/recommendations/action;Reporting and analysis, stakeholder engagement;Tools: Drupal (CMS), Optimizely (A/B), BrightEdge (SEO), HotJar (User Behavior), PhotoShop. Show less Responsible for end-to-end digital strategy and execution for IBM Cognitive Solutions for risk, sales performance management, financial/operational performance management and industry; Drive significant increases in visits and engaged visits to drive demand; Data-driven, continuous user experience optimization to drive engagement (quantitative, A/B testing, heat map analysis, etc.);Data-driven, continuous search optimization (organic and paid) to drive traffic/generate demand. Show less WW marketing manager for asset and facilities management (IBM TRIRIGA & IBM Maximo) and lead for IBM Smarter Buildings focusing capabilities that help companies drive value from their physical infrastructures. IBM solutions for Smarter Buildings help organizations manage their infrastructure assets for greater energy, operational and space efficiency.Set messaging and deliver to WW geographic markets, content creation and publishing - internal sales enablement materials and external marketing assets, webcast development, planning, AR, PR, reference/case study development, social media, web, launch strategy, and event participation. Show less

  • Sr. Strategist, Digital Marketing, IBM Security

    Nov 2019 - Aug 2021

  • Digital Marketing & Strategy Leader, IBM Watson Talent

    Apr 2017 - Nov 2019

  • Team Lead, Sr. Strategist, Digital Marketing - IBM Analytics

    Jun 2015 - Apr 2017

  • WW Portfolio Marketing Manager

    Apr 2014 - May 2015

  • Sr. Marketing Manager, Asset & Facilities Management (IoT)

    Jul 2010 - Mar 2014

  • Worldwide Marketing Programs Manager

    Feb 2009 - Jul 2010

  • Marketing Programs Manager

    Oct 2006 - Feb 2009
• 

  Kyndryl

  Aug 2021 - now

  Stand up and manage a digital presence for Kyndryl, one of the world's largest IT consulting companies: planning, content/storytelling, SEO (Ahrefs), development, analytics and ongoing optimization. I lead digital marketing for Kyndryl's corporate focus areas, including Alliances, Careers, Sustainability, ID&E and more. I use AEM to create and manage these areas, and Adobe Analytics to understand what's going on and keep them moving in the right direction and continuously contribute to the evolution of kyndryl.com. Show less

  • Associate Director, Project Management and Strategy, kyndryl.com

    Dec 2023 - now

  • Associate Director, Web & Digital Marketing

    Aug 2021 - Dec 2023