KUL PRASAD

Experience

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  Abacus Market Analytics (Division of IMRB International)

  May 2012 - May 2013

  Summer Internship & Team Leader

  mystery audit expert managing team of group of people for specific projects.

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  Bennett Coleman and Co. Ltd. (Times Group)

  Aug 2013 - Aug 2017

  Build long term relationships with key stake holders (e.g. CGM, GM,MD,CFO, Marketing Heads and decision makers/influencers)• Builds, monitors and manages sales pipeline to ensure forecast accuracy, achievement of quota, and movement of near and long-term opportunities• Communicating & Establishing strong, positive relationships with the Corporates, Government agencies & PSU’s, PSU's & Private Banks• Involved in brand-development of the company that reflects customer focus and good quality of operations• Designing annual budget plan which lists the activities to be done in order to achieve the organizational goals• Responsible for p/l for product and service line• Responsible for ATL/BTL for PSU's Bank an 360 degree Marketing Approach Show less

  • Senior Officer

    May 2016 - Aug 2017

  • Officer Response

    Aug 2013 - Aug 2017
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  Ministry of Defence of India

  Aug 2017 - Oct 2021

  Administrative Specialist
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  Bank of India

  Oct 2021 - now

  Assistant Marketing Manager

  Managing Social Media and Social Media Marketing Tools.Engaging and organizing Marketing campaigns, marketing events, and promotional activities for the various products of the Bank.Coordinating with different departments of the bank to introduce various lucrative offers for the customers which are tailor-made to suit their requirements.Involvement in the advertisements activities of the bank. Plan out the advertising budgets and deal with the advert agencies. Managing promotional efforts such as press releases, bulletin board advertisements, and other similar chores in order to increase sales and attract new consumers.Actively participation in and leads the team to create and design relevant advertisements that successfully communicate the bank's message to customers.Responsible for including various new and developing marketing strategies and tactics to boost earnings and sales for the bank.Work with the PR department to keep the bank's image positive and growth-oriented.Ascertain that all of the bank's marketing tactics are compliant with the authorities' laws and regulations. Show less