Hamza Kassou

Experience

• 

  Equity Conseil

  Jun 2017 - Jul 2017

  Digital Marketing Intern

  - Assistance in the development of the digital strategy. - Assistance in developing the Brand Content Strategy. - Performed sectorial Benchmarks for the accounts.- Community Management

• 

  Bank Of Africa

  Jan 2018 - Apr 2018

  Marketing Research Mission

  - Conducting market research under the theme: "The Bank of Tomorrow".- Performed an international Benchmarks on digital banking Best Practices.- Development of questionnaires and interview guides.- Design of a "dematerialized bank" offer.- Developing the Marketing and Communication Plan for the offer

• 

  Kantar TNS

  Jun 2018 - Aug 2018

  Marketing Research Intern

  In my Internship, I worked with the Quantitative department team, an opportunity to master Kantar tools within the framework of the following missions: -Quantitative Research on R&D and Customer Experience in consumer goods, financial and Telecom sectors. -Understanding and answering the clients' issues through Kantar TNS solutions. -Drafting questionnaires. -Participating in the animation of an Ad Testing CLT. -Collecting, Organizing and Analyzing Data. -Participation in writing research reports and clients recommendations. عرض أقل

• 

  Nestlé

  Jan 2019 - Jul 2019

  Assistant Brand Manager Coffee

  Through this Internship, I worked on Nestlé's Coffee Category in Morocco. This was an opportunity to work on the multiple NESCAFÉ brands within the framework of the following missions: -Participation in the deployment of the NESCAFÉ brand's marketing strategy in coordination with the various internal and external stakeholders (operational coordination with ALT and BTL agencies, build tracking dashboard, conducting trade visits, etc).-Assisting in the development of consumer activation strategies in traditional and modern trade and consumer promotions (Nescafé Classic, Nescafé 3in1 Crem).-Analyzed Panels and curated monthly and weekly Sales reports.-Management and follow-up of digital campaigns for Nescafé.-Post-analysis of the digital campaigns compared to the marketing objectives (KPI: Awareness, Shares, Repurchase, etc). عرض أقل

• 

  A4G.com

  Dec 2019 - now

  • Monetization Manager

    Sept 2022 - now

  • Account Manager - DSP EMEA

    Jan 2021 - Sept 2022

  • Performance Analyst - DSP

    Dec 2019 - Dec 2020