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Alina Lodhi

Alina Lodhi

Intern

Followers of Alina Lodhi3000 followers
location of Alina LodhiLahore District, Punjab, Pakistan

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  • Timeline

  • About me

    Brand Manager - Kashmir Cooking Oil

  • Education

    • Marietta High School

      2004 - 2008
      High School Diploma Honors

    • Forman Christian College (A Chartered University)

      2008 - 2012
      BSc Business (Hons) Specialization in Marketing and Sales

      Activities and Societies: Leadership Forum, International Affairs Society, TEDxFCCollege, Young Entrepreneurs Carnival. PR coordinator of Leadership Forum. Organized and monitored all societal events, and maintained the society's image. Graphic Designer for TEDxFCCollege, making brochures, and designing layout for the event's decor.Organizer, and PR coordinator of YEC, dealing with young Entrepreneurs from all over Lahore showcasing their products.

  • Experience

    • Publicis Pakistan (pvt) Ltd.

      Jun 2011 - Jul 2011
      Intern

    • Forman Christian College

      Oct 2011 - Jun 2012
      Teaching Assistant

    • Buksh Group

      Aug 2012 - Mar 2013
      Marketing and PR Executive

    • Adetude

      Apr 2013 - May 2014

      • Strategy Manager

        Dec 2013 - May 2014

      • Strategy & Planning Executive

        Apr 2013 - Dec 2013

    • Nishat Hotels & Properties Limited

      May 2014 - Jan 2017

      • Marketing Manager

        Jul 2016 - Jan 2017

      • Assistant Marketing Manager

        May 2014 - Jul 2016

    • Imperium Hospitality

      Dec 2017 - Mar 2018
      Brand Manager - Project

    • Olympia Chemicals Limited

      Jan 2019 - May 2020
      Brand Manager

    • Baskin Robbins Pakistan

      Jul 2020 - Jul 2022
      Manager Retail Marketing

    • United Industries Limited (UIL)

      Aug 2022 - now
      Brand Manager

      • Develop yearly marketing strategy, highlighting major campaigns, initiatives and budgets for complete company portfolio (oil & banaspati), and oversee their respective execution and evaluation of all planning to maximize their effectiveness• Liaison with the creative agency for all campaigns, strategies and, productions and responsible for continuous monitoring of performance, its initiatives and recommending improvements in plans• Manage multiple integrated marketing campaigns that focused on brand heritage, brand perception, product awareness. Develop strategic direction and communication for thematic campaigns, grassroots activities, promotions. Colors of Kashmir campaign achieved 3B+ impressions across all platforms, and 25% increase in sales in FY 23-24• Oversee the development, execution and complete social media content pieces such as You Got Served Season 1, Out In The Open with Rup Season 2, and massive influencer engagement for Colors of Kashmir campaign• Develop market & consumer research initiatives, focusing on brand health and insights with analytics, continuously monitor brand performance and competitor activities• Close collaboration with commercial team to optimize distribution and identify opportunities to improve on numeric and weighted handling through POSM, OOH Campaigns, Brand Activation and Trade Marketing activities in liaison with the agencies to foster awareness and generate trials• Direct the development & rollout of the packaging range for the complete portfolio from design, mechanicals, and on machine approvals. Including: Tins, Buckets, Pouches, Labels, & Bottles• Lead a cross functional team for the development and launch of the revamped corporate identity of United Industries Limited• Develop new products with cross functional teams for company portfolio expansion• Led sponsorships of major award shows such as HUM Awards, HUM Style Awards, IPPA, HUM Women Awards to increase brand visibility and associations Show less

  • Licenses & Certifications