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Sonia Kumar

Sonia Kumar

Actor & Summer Intern – Marketing and Promotion

Followers of Sonia Kumar5000 followers
location of Sonia KumarMumbai, Maharashtra, India

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  • Timeline

  • Skills

    Account planning
    Advertising
    Business Analysis
    Customer service
    Digital Marketing
    Digital Media
    Digital Strategy
    Digital Video
    English
    Marketing
    Marketing communications
    Market research
    Microsoft excel
    Microsoft office
    Microsoft PowerPoint
    Microsoft word
    New business development
    Online social networking
    Outlook
    Photoshop
    Powerpoint
    Public speaking
    Research
    Social media
    Social Media Marketing
    Teaching
    Windows

  • About me

    I am an integrated advertising professional with 9.5+ years of extensive industry experience in brand and creative strategy, campaign planning and people management. I have a mixed bag of expertise across mainline, digital, and social advertising. I strive for building client-agency relationship, operations management, strategic involvement, business understanding, driving business growth & revenue and providing integrated solutions to business problems.

  • Education

    • Shri Ram College of Commerce

      2010 - 2013
      Bachelor's Degree Marketing , Advertising and Financial Investment 1st Division

      Activities and Societies: Dramatics Society (Street play:KHEL), Fine Arts Society and NSS. Pursued Bachelors of Commerce (Honours) , specialization in Marketing Management and Financial Investment.

    • Symbiosis Institute Of Media And Communication, Pune

      2014 - 2016
      Master of Business Administration (M.B.A.) Communication Management (Brand Communication)

      Activities and Societies: Active Member of the Online Branding Cell Head of Drama Circle, SIMCurtains Active Member of the Dance Circle, SIMChoreo Keen interest in Advertising, Branding and Social Media Marketing.

  • Experience

    • The Films & Theatre Society

      Jun 2012 - Jul 2014
      Actor & Summer Intern – Marketing and Promotion

      o Contributed to the event and venue management of “The Annual Theatre Festival of FTS, RANG 2012 & 2013”o Performed as an actor at Kala Ghodha Festival in Mumbai and Sahitya Kala Parishad in Delhio Ideated and executed digital strategies and offline promotionso Played a crucial role in planning and execution of ambience design and hospitalityo Acted in 6 FTS Theatre productions like Koobar Aur Kaaki,Draupadi, Bade Shehar Ke Log, Animal Farm etc.

    • Teach For India

      Oct 2014 - Nov 2014
      Project Volunteer

      1. Part of the Alumini Research Team for making of a Documentary for TeachForIndia.2. Directed a street play on "Corporal Punishment" with the Government School Kids.

    • Mavcomm Consulting Pvt Ltd.

      Nov 2014 - Dec 2014
      Digital Strategy

      Devising Digital Strategies for Stairs (NGO) School Football League 2014.

    • GetMyUni

      Dec 2014 - Jan 2015
      Strategic Planning and Branding

      1. Worked on brand awareness and visibility campaigns2. Devised online and offline promotional strategies

    • Leo Burnett

      Apr 2015 - Jun 2015
      Account Planning Intern

      Profile: Planning and StrategyWorked as an Account Planning Intern with access to the functioning of all the departments of the agency including Account Management, Planning and Campaign Creation

    • 4 Entertainments

      Jul 2015 - Sept 2015
      Social Media Marketing

      Social Media Marketing included campaign planning, ideation and strategizing for their clients such as:1. Sinhgad Institute2. Sinhgad Karandak3. Shri Amar Sable 4. 4 Entertainments

    • Food Tropis (Food-Tech Start-Up)

      Aug 2015 - Nov 2015
      Team Lead, Integrated Marketing Communication

      1. Conducted Market Research and devised promotional strategies2. Generated content and strategies for Social Media accounts (Facebook, Twitter and Instagram) of FoodTropis 3. Offline Campaign Ideation

    • Leo Burnett

      May 2016 - Nov 2018
      Brand Services Associate, McDonald's India (West & South)

      1. Key campaigns worked on:- McDelivery Service, Breakfast launch for test markets, EOTF Launch, Happy Price Combos-Phase 2, 20 years Brand campaign, Regional Briefs & Brand re-launch in the South market (Current Project)2. Tasks Performed: - Business thinking and concept development for various campaigns- Competitive Study & Strategic Involvement- Studying results of the campaigns and basis business numbers recommending solutions- Coordination on Film and Static shoots from planning to delivery3. Achievements:- Achieved 20% user conversions for the new McDelivery App post the launch- Positive 2.5% business growth for the brand post the 20 years brand campaign launch Show less

    • Dentsu Webchutney

      Nov 2018 - Nov 2021

      Task Performed- Driving strategic excellence by building social content and digital strategies for brands- Team supervision and management from maintaining brand social hygiene to delivering digital campaigns- Driving aggressive revenue targets for brands and managing finances to maximize the LOB & the brand growth - Building strong client relations by driving pro-active business ideas internally- Contributing to ideation and striving for award worthy digital innovation ideas from tech to platform innovations along with media & Influencer integrations- Streamlining internal processes for a better work-life balanceKey clients handledKalpataru Group, HONOR India, EarlySalary, Piaggio, ASUS India with Republic of Gamers (ROG), Trigger Happy Entertainment Pvt., Nestle Nangrow, RPG Group, Tarun Tahiliani, Teacher's Whiskey, Beam Suntory Spirits Portal project and Platinum Evara & Men of Platinum Website Project.Pitch Conversion: Levi's India Show less Task Performed- Driving strategic excellence by building social content and digital strategies for brands- Team supervision and management from maintaining brand social hygiene to delivering digital campaigns- Driving aggressive revenue targets for brands and managing finances to maximize the brand growth- Building strong client relations by driving pro-active business ideas internally- Contributing to ideation and striving for award worthy digital innovation ideas from tech to platform innovations along with media & Influencer integrations- Streamlining internal processes for a better work-life balanceKey clients handledKalpataru Group, HONOR India, EarlySalary, Piaggio, ASUS India with Republic of Gamers (ROG), Trigger Happy Entertainment Pvt., Nestle Nangrow, Junglee Rummy, Teacher's and Platinum Evara & Men of Platinum Website Project.Current AchievementThappad: The World’s Most Reported Trailer- - Cannes Silver Lion Winner 2021 under the Entertainment Category- Cannes Lion 2021 shortlist under the Media category- Kyoorius Creative Award 2020 (Blue Elephant) - Spikes Asia 2021 winner Pitch Conversion: ASUS India with Republic of Gamers (ROG) Key Campaigns- #SongOfTheInternet & #TaniaVsIndia for the ASUS ZenBook Pro Duo launch- #RecreateTheRules Influencer Campaign with ROG Zephyrus G14 launch- EarlySalary #ThanksAMillion Campaign – Celebrating 1 million life upgrades- HONOR Sale campaigns 2019 , Flipkart BBD and Amazon GIF- #ColorsOfABillion for ASUS ZenBook Flip- #AnOdeToTheGamer for ROG Flow X13 + ROG Zephyrus series launchKey Film Campaigns- Trailer Disruption & #DontSayBhangi Campaign with Ayushmann Khurana for Article15- #ChulbulKeBadassDialogues with Salman Khan for Dabangg 3- #ThappadPeDisclaimer with Taapsee Pannu for Thappad- #TheWorldsMostReportedTrailer with Taapsee Pannu for Thappad- #TrackTheSurgicalStrike Google Map Integration for Avrodh: The Siege Within- #BraveryUnknown with Netflix for Gunjan Saxena Show less

      • Associate Account Director

        Jul 2021 - Nov 2021

      • Group Account Manager

        Nov 2019 - Jun 2021

      • Senior Account Manager

        Nov 2018 - Nov 2019

    • DDB Mudra Group

      Dec 2021 - now
      Director, Brand Engagement

  • Licenses & Certifications