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Rajat Malakar

Rajat Malakar

Management trainee

Followers of Rajat Malakar1000 followers
location of Rajat MalakarGurugram, Haryana, India

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  • Timeline

  • About me

    Associate VP

  • Education

    • BSS School

      -

    • BSS School

      -

    • NIA

      2004 - 2006
      PGDMCM Marketing, Advertising & Media Planning A

    • Guru Gobind Singh Indraprastha University

      2000 - 2004
      BE Information Technology A

  • Experience

    • Mediacom

      Mar 2005 - Dec 2005
      Management trainee

      Haier, Wrigley's & Aviva life insurance - Media planning

    • Madison Communications

      Jan 2006 - Dec 2008
      Media Superviser

      Coca-Cola India-> Developing Annual Media strategy involving various aspects of objectives, seasonality, budgets etc.-> Providing Integrated media solutions for all brands-> Constructing Media Strategy for NPD post analysing trends, psychographics, habits, competition etc-> Adoption of new media vehicles coupled with traditional media for optimized solutions-> Contribution to competitive forums recognizing award winning work in the media industry

    • MPG

      Dec 2008 - Jun 2010
      Media Group Head

      Reckitt Benckiser - Strategic media planning on the Home & Personal care portfolio of brands

    • Madison

      Jun 2010 - Oct 2011
      Account controller

      General motors - Media strategy planning on all GM brands.ITC - Integral part of the team which won the ITC pitch.

    • Dabur India Limited

      Oct 2011 - Apr 2015
      Manager - Media

      Strategic planning and buying on Home and Personal care brands. Driving integrated (offline & online) initiatives for the entire Dabur portfolio brands.

    • Group M Communications

      Apr 2015 - Dec 2019
      Client Lead & investment director

    • Lodestar UM

      Jan 2020 - now
      Associate Vice President

      ITC, Coca-Cola, PhonePe

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Rajat Malakar
      Dabur - Trailblazer award Dabur India Ltd. Oct 2014 Received "Trailblazer award" for delivering integrated marketing solution during core season.
    • Awarded to Rajat Malakar
      Dabur-Spot Award Dabur India Ltd. Nov 2013
    • Awarded to Rajat Malakar
      Dabur - Rising stars Dabur India Ltd. Nov 2012 Received “Rising star” award for innovative media solution during NPD launch.