Niki Morabbi

Experience

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  Eli Lilly Denmark

  Mar 1993 - Jan 2004

  Various Sales & Marketing management jobs

  I started as a sales rep and have had different roles from district sales management to product and marketing management. I had the opportunity to introduce and grow a number of products in the Danish market. I was involved in various global projects such as Corporate Branding, development of an internal sales and marketing university, etc. I had the opportunity to work with a number of exiting products in different phases of their lifecycles in various therapeutic areas such as Neuroscience, Gastroenterology, Endocrinology, Dialectology, Urology, etc. Show less

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  AstraZeneca Pharmaceuticals HQ UK

  Mar 2004 - Jun 2008

  CONTRIBUTIONS:• Development and execution of an ambitious global marketing strategy and launch plan in close collaboration with various functions, regions and major affiliates.• Building and leading a high performance team of specialists managers• Development and execution of a multichannel communication plan including PR, e-marketing, KOL relations, publications, advertisement, congresses, exhibitions, etc.• Global responsibility for supporting more than 100 affiliate across the world• Large budget responsibility Show less

  • GBM & Core-Operation-Team Leader

    Dec 2005 - Jun 2008

  • Senior Brand Manager

    Mar 2004 - Dec 2005
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  NovoNordisk

  Jun 2008 - Aug 2014

  Associate Director, Global Marketing

  CONTRIBUTIONS:• Leadership of cross functional teams and large global projects • Building and executing global marketing strategies in close collaboration with various functions, regions and major affiliates• Designing and conducting product, customer and competitor market research• Defining target product profile• Segmentation, positioning and message development • Pre-launch, launch, and lifecycle planning• Portfolio strategy development• Development and execution of orchestrated multichannel communication plans• Channel execution, i.e. PR, e-marketing, KOL relations, publications, advertisement, congresses, exhibitions, etc.• Campaign and promotional material development• Large scale budget management Show less

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  LEO Pharma

  Jan 2015 - May 2016

  Global Patient Solution Manager (Commercial Planning & Integration Lead)

  My first assignment at Global Marketing department was to develop the global portfolio strategy for the Psoriasis franchise and ensure impactful execution of it in close collaboration with regions and major affiliates.My second project was to lead the transformation and integration of an acquired portfolio of 16 products into the Global Marketing organisation. The company had acquired a portfolio of 16 global pharmaceutical brands for 675 mill Euro. The objective was optimal and smooth integration into the inline business. Show less

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  U R U Design

  Jul 2016 - May 2019

  Partner, Head of Sales and Marketing at URU Design ApS

  A Danish fashion clothing company that creates Danish Design combined with practical Innovation, and sustainable Quality. CONTRIBUTIONS: • Building a new business from scratch. From idea conceptualisation to design, prototyping, production, logistics, sales and promotion.• Building a differentiated fashion brand based on a simple and innovative idea. • Leading teams of designers, consultants, specialist and vendors• Production and import• Finance and Accounting

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  Portola Pharmaceuticals

  Jun 2019 - Jan 2020

  Snr. National Key Account Manager (Country Management)

  • Product registration and negotiations with Medicine Council (Medicinrådet)• Price negotiations with AMGROS • Development of the CRM system• Establishment of the Danish affiliate in relevant healthcare organizations and systems• Identification of 450 key customers and 30 KOLs in Denmark• ~120 customer calls and introduction of the product across hospitals in 5 regions • Appointments and relationship establishment with KOLs• Promotion of the product at a major Nordic conference Show less