Rupsi Das

Experience

• 

  Wipro

  Dec 2012 - May 2015

  Project Engineer

  • Coordinated with different teams to ensure that each issue got resolved efficiently and informed the clients about progress of same• Managed vendors for hardware failures which included responsibilities such as continuous follow up and overseeing timely execution• Awarded “NextGen Star individual contribution award” for the dedicated efforts which resulted in increased productivity numbers• Recognized for proactively taking up the role of an SME in absence of the onsite tower lead to ensure efficient support to entire teams. Show less

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  Tata Motors

  May 2016 - Jun 2016

  Marketing Intern

  Analyzed historical social media data and competition and, performed secondary and primary research to devise digital marketing strategy for GenX Nano. Further, identified new customer segments in liaison with market research team, sales team.

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  Kellogg's Tolaram Group, Africa

  Apr 2017 - Sept 2019

   Responsible for driving consumption growth of Indomie Instant Noodles in youth TG (18-35 Y/O)  Responsible for setting Brand Communication Strategy (ATL, BTL & Digital) and media planning & buying; managing three agencies for Digital/Communication, PR and Media  Responsible for new product development and devising go to market strategy for same  Optimized social media campaigns using Social Media analytics tools such as Social Baker, Brand 24, Meltwater  Planned & executed 360o campaign My Indomie My Style (#myindomiemystyle) & world cup campaign (#myimdomiemycelebration)  Achieved over 12 million impressions across digital platforms, 50K+ direct reach through BTL activations, 421 GRP across ATL channels leading to a growth of 14% in sales volume (YOY), 11% increment in consumption frequency & 7.5 BEI (Source: Nielsen)  Planned & executed BTL experiential campaign in association with leading channel Trace across 7 universities in 7 cities  Achieved over 10 million impressions across digital platforms, 15,000+ footfall during the campaign & won ADVAN award for best experiential campaign across West Africa  Planned and executed social media driven campaign My Indomie My Recipe (#myindomiemyrecipe, #whoshouldcookdinner) with unique reach of 10.5M+, engagement of 350K+ to drive consumption during dinner which increased by 5% (Source: Nielsen) Show less • Initially worked as ASM of Indomie Instant Noodles in Abuja, delivered growth of 29% within first 3 months and increased market share from 67% - 75%• Was next given Snacks brand Minimie Chinchin and bleach brand Hypo for the same region• Achieved 95% growth in snack segment (Minimie Chinchin) and 46% growth in home care segment (Hypo)• Managed a total of 35 distributors and led a team of 37 sales persons across Abuja city• Managed Modern Trade (5% of total sales) channel as well, including activations, trade promotion and experiential activities• Responsible for setting targets and incentive structure for sales force and distributors• Responsible for all BTL marketing activities including School/Household/Neighbourhood Sampling, townstorming, trade promotions, market/neighbourhood activations• Identified and established new sales channel within universities and offices to drive exponential growth• Responsible for driving sales force automation within Abuja, including sales force training & setting KPIs, achieved 99% compliance Show less

  • Brand Manager

    May 2018 - Sept 2019

  • Area Sales Manager

    Apr 2017 - Apr 2018
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  DIAGEO India

  Nov 2019 - Sept 2022

  Handling customer marketing for WB state for brands such as white mischief, McDowells No 1, DBWResponsible for all BTL, TTL activities in WB including outlet execution, trade schemes, events, sponsorship etc.Successfully concluded ISL campaign with ATK which included Display, Manned promotion (60), OOH, Radio and Print

  • Senior Customer Marketing Manager - Assam P&A and Popular

    Dec 2021 - Sept 2022

  • Senior Customer Marketing Manager - WB Popular

    Nov 2019 - Dec 2021
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  PhonePe

  Nov 2022 - Nov 2023

  Leading mass offline urban sales charter for South region. Leading offline sales for East (WB, Odisha, Bihar, Jhk, NESA) region.

  • Regional Sales Manager - South

    Jun 2023 - Nov 2023

  • Regional Sales Manager - East

    Nov 2022 - Jun 2023
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  Mondelēz International

  Nov 2023 - now

  Category Development Manager