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Kunal Mathur

Kunal Mathur

Marketing Manager

Followers of Kunal Mathur4000 followers
location of Kunal MathurGurugram, Haryana, India

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  • Timeline

  • About me

    Marketing and Growth | Digital Marketing Specialist & P&L Ownership | Harvard Certified | 16+ Years of Experience in Digital Marketing | Startup Growth Leader | Marketing Director

  • Education

    • UNITED NATIONS UNIVERSITY, TOKYO

      2012 - 2012
      Master of Science (MSc) Global Climate and Sustainability

      sustainable development and the interaction among its constituent components (environment, society, and economy) in four key areas: Water, Energy, Agriculture, and Bio-diversity.

    • The Energy And Resources Institute of India

      2013 - 2015
      Master of Arts (MA) Public Policy and Sustainable Development

      The M.A. (Public Policy and Sustainable Development)- M.A. (PP&SD) - programme, offered by the TERI University, New Delhi, encompasses a comprehensive and well-structured two-year curriculum on public policy formulation, analysis, evaluation, management, and links with development concerns.With a judicious mix of courses covering basic concepts, a practical orientation, and new methodologies and tools, the programme intends to allow future leaders in the governments and other agencies… Show more The M.A. (Public Policy and Sustainable Development)- M.A. (PP&SD) - programme, offered by the TERI University, New Delhi, encompasses a comprehensive and well-structured two-year curriculum on public policy formulation, analysis, evaluation, management, and links with development concerns.With a judicious mix of courses covering basic concepts, a practical orientation, and new methodologies and tools, the programme intends to allow future leaders in the governments and other agencies to enhance their awareness of the overall public policy environment in which they have to make decisions. The programme is also intended to sharpen the understanding of the effects that policy decisions have on political, economic, social, and environmental aspects in domestic and international domains. Show less

    • Imperial College London

      2020 - 2020
      Executive Certification Business Administration and Management, General 87%

    • Harvard Business School

      -
      Certification Design Thinking and Innovation

      This certificate program provides fundamental design thinking principles and innovative problem-solving tools to address business challenges and build products, strategies, teams, and environments for optimal use and performance.

    • Freie Universität Berlin

      2014 - 2014
      Policy Research Energy Policy-Energiewende

      The Environmental Policy Research Centre (FFU) is an international team of social science researchers and students who research, study, and provide policy advice related to environmental and sustainable energy politics and policies.Attended customized policy research program with Officers of Govt Of India under Prof. Dr. Miranda Schreurs. Focus on Energy Transition policies and "Energiewende". The program was under the masters in public policy and sustainable development from The Energy… Show more The Environmental Policy Research Centre (FFU) is an international team of social science researchers and students who research, study, and provide policy advice related to environmental and sustainable energy politics and policies.Attended customized policy research program with Officers of Govt Of India under Prof. Dr. Miranda Schreurs. Focus on Energy Transition policies and "Energiewende". The program was under the masters in public policy and sustainable development from The Energy Resource Institute, India. Show less

    • Malaviya National Institute of Technology

      2004 - 2008
      Bachelor of Technology (B.Tech.) Chemical Engineering

      CHEMICAL ENGINEERING

  • Experience

    • Hindustan Petroleum Corporation Limited

      Jun 2008 - Jul 2013
      Marketing Manager

      Industrial Direct Segment, B2B Marketing including business plan & sales strategy development.A portfolio of 15 Petroleum products with an annual Sales Turnover of 100,000 Metric Tonnes.Responsible for B2B sales & Business Development in 6 districts of Rajasthan and later for the entire state of Madhya Pradesh along with fortnightly margin calculation & price revision advise to customers which included State Government accounts, Railways and Army.

    • TravelTriangle

      Oct 2014 - Dec 2019
      Marketing Director

      Strategy formulation for controlling ARR for expansion & new agent cohorts while achieving Negative Churn for the platform.

    • Apollo Tyres Ltd

      Jan 2020 - Sept 2020
      Group Marketing Manager (Business Model Innovation Team)

      Part of the handpicked innovation team formed to conceptualize, pilot and drive new and innovative adjacent business model opportunities across the value chain.

    • UNICEF

      Sept 2020 - now
      Digital Marketing Head ( Fundraising Specialist - Digital , UNICEF India)

      Responsible for driving end-to-end digital fundraising strategies and executing high-impact donor acquisition campaigns. Spearheaded performance marketing initiatives, leveraging data-driven insights to optimize paid digital campaigns across social media, display, and search platforms. Led a cross-functional team to enhance donor journeys through targeted segmentation, personalization, and retargeting strategies, increasing conversion rates and lowering CPAs.Collaborated with global teams to develop and execute large-scale campaigns, partnering with agencies and creative teams to deliver impactful content. Focused on acquisition and retention strategies to scale digital donor engagement, with a strong emphasis on A/B testing, audience insights, and innovative marketing technologies.Key areas include digital marketing, donor acquisition, lead generation, conversion optimization, campaign management, and performance analytics. Show less

  • Licenses & Certifications