
Marina Von Rutenberg
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About me
Ecommerce Website Coordinator | Optimizing User Experiences | SEO Savvy
Education

Istituto Lorenzo de' Medici
2017 -
University of Wisconsin-Eau Claire
2016 - 2020Bachelor of Business Administration - BBA Marketing
Experience

Mariner's Inn Waterfront Restaurant
Nov 2015 - Oct 2020ServerServed as a seasonal server for five consecutive summers at a high-end steak and seafood restaurant. In this capacity, my responsibilities included:• Delivering a distinctive, well-informed, and exceptional guest experience• Executing private parties and special events with guest counts ranging from 20 to 70• Ensuring completion of opening and closing tasks• Showcasing expertise in wine service to enhance the overall dining experience

Betty Lou Cruises - Madison's Premier Cruise Line
May 2016 - Aug 2016Crew Member
Betty Lou Cruises - Madison's Premier Cruise Line
May 2017 - Aug 2018First Mate (Lead)• Led a team of crew members on captivating public and private charters, orchestrating seamless experiences for groups of 30-50 individuals• Spearheaded meticulous pre-cruise preparations, overseeing bar inventory, boat supplies, and addressing special requests with unwavering attention to detail• Emphasized and enforced rigorous safety measures for guests and docking procedures, ensuring a secure and enjoyable environment• Cultivated strong, personable communication with guests, responding promptly to their needs to guarantee optimal satisfaction• Maintained a proactive stance, always ready to navigate unexpected challenges, be it safety concerns, special requests, mechanical issues, or any unforeseen circumstances Show less

Visit Eau Claire
Oct 2018 - May 2019• Orchestrated the scheduling of 5 engaging Instagram posts each week• Curated high-quality content that seamlessly embodied the brand's distinctive and artistic image• Actively promoted local events and businesses, amplifying community engagement and brand visibility • Delivered warm and informative service to both Eau Claire visitors and locals• Curated personalized mailers to enhance the experience of our customers • Showcased a selection of handcrafted local items, celebrating the community's unique offerings• Offered expert recommendations on engaging local activities and upcoming events• Actively promoted strategic partnerships through our website and curated events, fostering community collaboration and growth
Social Media Coordinator
Feb 2019 - May 2019Experience Expert
Oct 2018 - May 2019

Department of Revenue- Wisconsin Lottery
Jun 2019 - Aug 2019Player Relations & Special Events Intern• Planned and executed special events and promotional giveaways• Delivered informative customer service through the player hotline

Elite Sports Medicine + Orthopedics
Feb 2021 - Feb 2023Responsible for administrative tasks and assisting the marketing communications team and physician relations team. My responsibilities included:• Overseeing the marketing team email• Managing the online employee store • Collecting and formatting new clinical staff profile information• Tracking Google search term rankings bi-weekly • Tracking and planning "thank you" gifts for referring providers• Placing marketing material orders for clinical staff physician relations team weekly• Updating and adding new referring provider information into our EHR system daily Show less
Healthcare Marketing Coordinator
Feb 2022 - Feb 2023Healthcare Marketing Administrative Coordinator
Feb 2021 - Jan 2022

Workwear Outfitters
Feb 2023 - nowEcommerce Website CoordinatorIn my current position as the Website Coordinator, I aid in the management of three workwear brands encompassing work clothing and work boots. My role involves:• Supporting the day-to-day website operations, including tasks such as web content management, sitemap, navigation, localization. This contributes to improved discoverability, user experience, and conversion.• Editing website layout, encompassing images, graphics, videos, and artwork. I focus on constructing high-quality web pages, digital content, and experiences to ensure optimal user engagement.• Organizing and managing our project management system, Asana, to streamline workflows and improve overall efficiency.• Collaborating with diverse teams, including marketing, agencies, creative, and product development, to ensure seamless coordination and alignment of website strategies with broader business objectives. Show less
Licenses & Certifications

Social Media Certification
HubSpotApr 2020
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