Anna Appelqvist

Experience

• 

  BLUETEX S.R.L.

  May 1993 - Dec 1996

  Key Account Manager
• 

  Gina Tricot

  Jan 1997 - Jan 2021

  • Established a Multichannel BP with clear objectives, milestones and strategic actions• Owner of the “Brand Transformation Project” one of the largest Business Projects within Gina Tricot including A New Store Concept, New Visual Identity both Offline and Online, Sustainability and Online focus using Consumer Insights and strengthening the Brands DNA. • Developed and organized deep insights in existing and future customer behaviors and insights as a base for business development • Responsible for wholesale both with legal and P&L to such as Zalando, Boozt, About You, Nelly and Ben GmBh.• Responsible for establishing Gina Tricot at Tmall in China including everything from P&L, to supply chain, assortment and customer offers on the site.• Responsible for finding and implementing co-brands and collaborations with global external brands such as Anine Bing, Sephora, Havaianas, Mathilda Djerf and Chimie. Show less • Responsible for driving a new Brand Strategy• Creating a new Design and Purchase strategy which also lead to a huge reorganization to cut operational costs.• The tasks included areas Buying, Design, Production, Controlling, Allocations and Sustainability.• Responsible for developing the Supply Chain according to the Business Plan. • Responsible for setting up 2 Buying offices in Shanghai and Bangladesh with full P/L• Actively worked with Customer offers, Structure, Organization and to prepare the company for increased Sales and Expansion• Continuously working close to the Concept development adding new areas Show less • Organizational and strategic work of the Buying section in close collaboration with the Design Manager.• The tasks included areas Buying, Production, Controlling, Allocations • Leadership focus on team development and creating the organization structure for the Purchase department during extreme growth • Working close to our Suppliers and Developing our buying strategy and ways of working with the Supply Chain• Responsible for assortment strategies both new and existing Show less

  • Brand and New Business Director

    May 2017 - Jan 2021

  • Buying & Design Director

    Jan 2011 - May 2017

  • Buying Manager

    Jan 2006 - Dec 2010

  • Purchaser

    Jan 2000 - Dec 2005

  • Assistant Purchaser

    Jan 1997 - Dec 1999
• 

  BelarteSTUDIO.

  Jan 2021 - now

  Founder & CEO

  WE DESIGN EXCLUSIVE CUSTOM MADE WALL MURALS