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Poonam Saini

Poonam Saini

Assistant Manager Operations (Research)

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location of Poonam SainiDelhi, India

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  • Timeline

  • About me

    Project Management | Speaker / Audience Acquisition | Report Presentation | Market Research

  • Education

    • NIIT

      1998 - 2000
      DNIIT Computer programming

    • Amity University

      2020 - 2021
      Postgraduate Diploma Business Analytics & Intelligence A

      Activities and Societies: Machine Learning using R programming, Predictive Forecasting, Factor Analysis, PCA, Clustering, Cophenetic Matrix, Market Basket Analysis, Tableau and Power BI It's a machine learning course which gives us the knowledge about data insights about past, current and future trends for decision makers with R programming language.

    • Institute of Management Technology, Ghaziabad

      2008 - 2011
      PGPM (MBA) Marketing, International Business

      In the last twenty nine years, the Institute of ManagementTechnology, Ghaziabad, India has firmly established a reputationof excellence in academia and the industry. IMT Ghaziabad, India is consistently ranked amongst the top ten Business Schools in India.The PGPM(MBA)- program is aimed at delivering business ready leaders to the corporate world. All the PGPM students have a minimum industry experience of 5 years.

    • Delhi University

      1998 - 2001
      B.Com Commerce

  • Experience

    • IDC

      May 2007 - Mar 2011
      Assistant Manager Operations (Research)

      ● Executed various secondary, tracker and customized end-user / consumer and supply-side studies for the PC, Telecoms, IT hardware and software & IT services. Learned various secondary research studies and tracker.● Learned various research processes for various marketing research projects.● Learned the product life cycle and associated projects.

    • CyberMedia Research

      Apr 2011 - Nov 2022

      ● Assisted Manager and GM with Primary Quantitative Customized User Insight and Experience Research starting from preparing research instruments (Questionnaire (Offline as well as online using SurveyMonkey and other software) & Discussion Guide)● End-to-end project managed and ensured client delight with the help of managed data collection process (involving Field team), In-Depth Interviews, analysed data and identified trends and key findings and Insight generated & prepared report preparation in MS Power Point.● Independently executed secondary studies, trackers and database development projects using open-source data sites like fundoodata, Bloomberg etc. and presented them in report.● I have been involved in a variety of research projects ranging from usage and attitude, customer satisfaction & brand Loyalty, employee satisfaction, concept/product testing to brand track, market sizing and penetration, market forecasting, spending patterns, market entry strategy, benchmarking, and business plan etc. for various clients including large corporations and professional service firms. Show less

      • Assistant Manager Research – Consulting projects

        Apr 2016 - Nov 2022

      • Assistant Manager Research – Inhouse projects

        Apr 2011 - Mar 2016

    • ETCIO

      Dec 2022 - now
      Assistant Manager Conferences

      Supported CIO / CISO events delivery team in project execution through various activities such as:• Calling and inviting speakers/delegates for events, routine follow-ups, data collation, and mapping delegate details.• Conducted surveys and created reports.• Managed marketing campaigns through calling and mailers using CRM.• Collaborated with cross-functional teams for project management.

  • Licenses & Certifications

    • Post Graduate Diploma in Business Analytics and Intelligence

      Amity Future Academy
      Mar 2021