Mansi Pal

Experience

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  Big River Radio/Media Network of India

  May 2006 - Jul 2006

  Trainee
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  Grey Worldwide

  May 2007 - Oct 2007

  Trainee, Account Planning
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  Genesis Burson-Marsteller

  Mar 2008 - Jul 2011

  Senior Associate

  Work Area: Technology- Serviced Hewlett-Packard and Microsoft (Consumer and online)- Product positioning : Deliver strategic counsel and assist the clients in innovative communication campaigns integrated with social media across product categories- HP PSG: Notebooks, Desktops, Virtualization solutions, Workstations and Accessories- Microsoft : MSN, Windows Live and MSA(Microsoft Advertising)- New product introductions in Tier 2/3 markets : Planned, conceptualized and implemented HP PSG SMB across India- Crisis Management : Planned and executed HP’s strategic framework to address the unrest in the partner community and address customer grievances both online and offline- New category development: Providing insights for establishing new category through placements across media vehicles - Messaging workshops : Trained HP spokespeople on effective message delivery in varied media scenarios- Content creationWork Area: Environment- Part of the core team for Earth Hour 2010/2011 (WWF India) for a 360degree communications campaign Show less

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  Blogworks

  Jul 2011 - Jul 2012

  Social Media Consultant

  - Strategy and implementation of client social media progammes - Content and engagement framework for social media platforms integrated with digital- Conduct Social Media Workshops for verticals across Media & Entertainment, Publishing and Corporate - Development & design of Facebook applications- Social Media Listening and Analytics. Working knowledge of Radian 6- Assist business head in new business development- Movement/Culture marketing programmes encompassing across offline immersion activations, Facebook & Twitter : Mahindra Rise Show less

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  UnBox Festival (British Council), Anchor – Breakthrough

  Jan 2012 - Mar 2012

  Fellow 2012, Digital Activism

  Fellowship in Digital Activism at the UnBox Festival and the British Council. The festival celebrates interdisciplinary processes and experiences that shape contemporary thought and action.Worked with Breakthrough, a leading activism and advocacy team to create an online campaign to sustain the highly successful media campaign against domestic campaign, Bell BajaoPresented key learning’s at the UnBox Festival, British Council – February 2012

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  Ogilvy One

  Aug 2012 - Jan 2015

  Social Media Marketing Manager

  Strategy- Strategy and implementation of client social media and digital progammes (Ford, ITC IBM, Skyscanner, Twitter, TI Cycles, Skyscanner, Vodafone)- CRM & Email marketing programmes for Mintop- Build and tap into opportunities to grow business among existing clients- New business acquisition for clients across automobile, FMCG, fashion and lifestyle categoriesExecution: Creative Approach, Community Management & Monitoring- Community Manager for Vodafone social media networks, including Vodafone Zoozoos, India's 2nd largest Facebook community.- Conceptualization, development & implementation of social media campaigns- Social Media Listening and Google Analytics: Working knowledge of Radian 6, Shoutlet & Unmetric.- Analyze and strategize inbound marketing programmes, including SEO & SEM- Listening Expert for Twitter India Show less

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  Flipkart

  Jan 2015 - Jan 2016

  Manager, Planning & Execution (Digital/Social)

  - Plan, manage and execute all social media projects across brand marketing and product teams - Work closely with key stake holders (internal and external) and be the go-to person for all current and future projects- Conduct regular analysis and help develop effective and robust social media plans for the brand.

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  Myself

  Jan 2016 - Aug 2018

  Break to rewire

  I took a break to study and I spent time travelling and documenting stories in Nepal, Bangladesh, South Korea and India. This period has given me the time to re-think my own life choices, study and generally become aware about harnessing communities that live closest to nature.I started a project called 'Under the Fan' which is my search for an idea of an ‘ideal family’ - a family made up of animals, trees, insects, humans, each playing their part in this madness of living as a family on this planet, day after day, till the end of time - as I travel and make my way into people’s homes that live such different lives from each other. They are a universe in itself and each parallel to the other; a universe that is filled with stories I wish I had belonged to at different times. Discovering these families is how I am living a childhood adventure of imagining a thousand lives under the fan.You can view some of these stories here: https://www.mansipal.com/. Show less

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  Anjali House

  Aug 2018 - Aug 2019

  Manager, Communications and Fundraising

  My primary role at Anjali House was to create meaningful interventions through content to tell the story of the beneficiaries, people behind the NGO and fund raise. I worked with a team of volunteers to create short and long format content for its digital platforms. This also included re-branding the marketing collaterals, the website and the newsletter. A big part of my role was also to build thought leadership in the space of art education, social enterprise, community outreach and capacity building. Show less

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  Freelance

  Oct 2019 - now

  Content Specialist and Digital Media Artist

  My growth in recent years is a mix of my corporate experience in marketing communications and the time I took off to explore a deeper connection with myself and the world, which sometimes get lost in a system chasing only profit.This reflects in the stories that I choose to tell and the organisations that I have enjoyed working and learning from in the last five years. My stories are fictional and non-fictional representations of memory, displacement, and loss. I am re-imagining growth using mixed-media formats and subtle but revealing humor. I seek organisations I feel are also trying to re-imagine a better world.I recently helped TechSlate, an ed-tech company in data science and management consulting, to conceptualise & create its brand philosophy and identity based on a Japanese school of thought called the Enso - the circle of everyday growth, learning, and change & extensions from concepts like Biomimicry. Interestingly, a digital agency reached out to me to further their thought leadership with articles based on how brands need to re-configure their efforts, keeping in mind how consumers are changing the way they think, live, and consume. I also contribute long-format content to NGOs working in the space of capacity building, social enterprise, and paediatric cancer. Last year I also had the opportunity to work with Turil India, a brand that promises to provide healthier and safer, environment-friendly product choices for household use without harming the rivers and the earth. This was after I returned to India last year after an assignment in Cambodia to help build storytelling formats for a local NGO working in healthcare, food, sanitation, and education. In my last assignment, I freelanced with Odd Joint Productions for designing proposals to aid fundraising for a PC-based game based on conservation. Show less