Dawn Rodgers

Experience

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  Thomson Regional Newspapers

  Jan 1985 - Jan 1990

  Advertising Sales Executive and Trainer

  An Account Manager selling advertising to businesses in the Journal Newspaper .I was promoted to the Display Advertising Training Manager , interviewing and training new sales executives in selling advertising space in the three titles-The Journal. Evening Chronicle Sunday Sun over the telephone and face to face.

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  ITT World Directories UK Ltd

  Jan 1990 - Jan 1995

  Account Director

  From a client base i listened to what customers wanted to achieve from their advertising in the directories and designed and sold the advertising space to the client to help them overcome their competition. I often dealt with the same accounts year on year so i could evaluate the return on their investment as well as introduced the benefits of advertising in Yellow Pages to new businesses. Often i dealt with over a million pounds worth of revenue per directory and was expected to achieve significant growth I was recognised for providing an outstanding service to customers and the company by winning a national award for customer care and sales performance. Show less

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  Design Agencies

  Jan 1995 - Jan 2003

  Marketing Account Director

  Carrying out the same role i do today. I was flattered that on leaving each of the two design companies i worked for customers i had managed followed me and i am still managing some of those clients today. It was here that i built up my knowledge of using the full marketing mix for clients, learnt how to source quality suppliers and how to print broker to find the most competitive quotes. I learnt print language, and specifications and the skill of knowing what type of printer was required for what type of product.In short i learnt how to provide complete marketing solutions for clients which i put into practice in Yellow Tiger today. Show less

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  Yellow Tiger Design and Marketing Ltd

  May 2004 - now

  Marketing Director

  I am Managing Director and Marketing Account Director. It is my role to listen to your goals and objectives and recommend the ideal marketing strategies to help you attract the right kind of customer , in the right place at the right time. Having a CIM Diploma in Marketing i am experienced in all elements of the marketing mix capable of recommending sound professional advice to all our customers. I work closely with our designers to ensure the right message is communicated in your marketing I have an in depth knowledge of print and can therefore recommend the most cost effective way to print your marketing material, suggest how the product could look and feel and obtain competitive commercial print quotes for any type of print work.In this way i can coordinate your marketing for you , giving you peace of mind it is being dealt with efficiently and provide inspiration to help your ideas come alive before the design work begins. I take the jargon out of marketing and explain it in down to earth terms that customers understand so customers at all levels of marketing experience feel comfortable Many of our customers are longstanding due to our friendly reliable approachable manner. We aim to put your marketing on the right track so you can find your way through the jungle and hopefully save time and money in the process.I have 30 years experience designing advertising ,copywriting and training in advertising having worked previously for newspapers, design agencies,publishers and directoriesso i have a proven track record in a wide range of marketing solutions. Show less