Raquel Oliveira

Experience

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  Draftfcb

  Mar 2005 - Jul 2006

  Account Assistant at DraftFCB (ex- Lowe and Draft Partners)

  Direct customer care.MAIN CLIENTS: Unilever (Rexona Teens); Johnson&Johnson; Natura.

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  Aktuellmix

  Jul 2006 - May 2007

  Planning and Account Executive

  Direct customer care. MAIN PROJECT:- Development and management of the execution to promote the MasterCard news year’s campaign “Ano Novo, Vida Nova”. MAIN CLIENTS: Mastercard, Redecard (Rede), FEMSA, Samsung, Natura.

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  NewStyle

  May 2007 - Jun 2008

  Strategic Planning

  Manager of promotional projects for big brands. MAIN PROJECT:- I developed all the strategy and creative plan to boost the new packaging for Lacta chocolates by Kraft Foods. Awards: POPAI Brazil 2008 - winner in three categories. MAIN CLIENTS: Kraft Foods (Lacta); P&G (Gillette); Danone (Activia); Visa; Henkel (Super Bonder); Masterfoods; AmBev and InBev Beers; Tetra Pak, Hershey’s.

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  Groupon

  Jan 2011 - Jun 2011

  Partner and Marketing Iberia- Spain and Portugal

  Headed the premium customer care to Groupon partners in Spain and Portugal, developing and creating the brand communication for players, such as digital experience, viral actions and social media engagement.

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  CUBOCC

  Jun 2011 - Dec 2011

  Strategic and Creative Planning

  Responsible for elaborating the project for B2C and B2B market, from concepts until tactical planning.MAIN PROJECTS:- Development of the strategic concept for events involving artists, influencers and athletes for YouTube/Google. - Creation of the new architecture and communication for Recepedia website by Unilever. MAIN CLIENTS: Google (YouTube and Chrome); Unilever (Recepedia, Kibon, Rexona).

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  Tribo Interactive

  Jan 2012 - Jan 2013

  Strategic and Creative Planning Manager

  I have planned and developed strategic and creative online projects for B2C and B2B. Briefing reception, coordination and supervision of the whole project evolution inside the agency, involving creative, media, technology and architecture departments. MAIN PROJECTS:- Responsible for the strategic and creative brand marketing awareness and client acquisition project that launched PayPal in Brazil – including online and TV campaigns.- Definition of the online strategy to promote the “Surreal Bigode Verde” campaign for Neston by Nestlé. MAIN CLIENTS: PayPal, C&A, Nestlé, Herbalife. Show less

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  Boo-box/ftpi – social media advertising

  Jan 2013 - Jun 2016

  Marketing Manager

  Reporting directly to the CEO, I led over the marketing department, managing the budget, developing the business and promoting the company brand strategy for the B2B market, such as online ad agencies, direct advertiser and large enterprises. I have run and managed several projects with IT, sales and product teams, together with HR leaders and partners to deliver excellence.MAIN PROJECT:- Launched a new concept and marketing strategy for all the communicationsegments including new corporate website, social media, communication materials, sales training, PR, media campaigns (both on and offline), webinars, workshops and CRM (Sugar). Show less

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  Full Brasil

  Sept 2019 - Jun 2022

  Account Manager

  Developing and supporting online marketing strategies for companies, brands, products and services. I’m an expert running campaigns and identifying goals by immersing in customer’s businesses. I help defining the appropriate online media combination.

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  Universidad Complutense de Madrid

  Jun 2022 - Apr 2023

  Administrative Assistant

  Administrative support at Politics Science and Sociology College’s administration. I’m a problem solving person, responsible for a variety of intermediate office/administrative support duties in different stages of a student cycle in the University: enrolment; documents validation, calls and e-mail support; daily presential assistance for Spaniards and foreign students.

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  McGraw Hill

  Apr 2023 - now

  Inside Sales