Xenia Axt

Experience

• 

  Group of companies "Tsesna-Astyk"

  Jun 2012 - Jan 2013

  Brand-manager of marketing department
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  JSC Tsesna-Astyk

  Feb 2013 - Jun 2014

  Deputy Chief of marketing department

  • Brand and Product Development: Managed local and international brand communications and product launches, ensuring successful market entry and brand awareness growth.• Marketing Strategy Execution: Developed and executed marketing strategies that contributed to cost savings and increased profitability across key product lines.

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  Nazarbayev University Graduate School of Business

  Jun 2014 - Feb 2019

  • Brand Strategy: Led the development of a comprehensive digital marketing and PR strategy, elevating the business school’s global brand reputation.• Project Leadership: Launched a TV show, Business School, on Atameken Business Channel, showcasing the school’s thought leadership in Kazakhstan .• Accreditation Support: Directed the creation and implementation of the internationalization plan, contributing to the future school’s accreditation and improved global rankings.

  • Marketing Senior Manager

    Mar 2018 - Feb 2019

  • Marketing Manager

    Jun 2014 - Mar 2018
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  Nazarbayev University

  Feb 2019 - Jun 2023

  • Brand Development: Implemented comprehensive international and local marketing campaigns that almost doubled the number of request from applicants interested in applying to NU from 16K to 31K compared to the previous year’s intake and grew social media followers from 30K to 99K. Content reached 22.5M people.• Digital Marketing: Led digital marketing efforts, resulting in a 60.56% increase in advertisement reach, 90.2% increase in clicks, and a 154.3% increase in website traffic.• International Brand Building: Achieved 77 international media mentions in 2021 and 126 media mentions in 2020 in outlets like The Times, The Economist, Forbes, and QS Top Universities, significantly enhancing the university’s global presence.• CRM Implementation: Automated recruitment processes by integrating a CRM system, which helped manage 68K inbound requests and reduced negative feedback on social media.• Global Recruitment: Boosted international student applications by 416% in 2020 compared to the previous year’s intake and increased international website visits by 13% annually. Show less

  • General Manager Marketing

    Dec 2019 - Jun 2023

  • Senior Marketing Manager

    Feb 2019 - Dec 2019
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  Attention Communication Agency

  Feb 2024 - now

  Marketing Project Manager

  • Project Management: Led various marketing campaigns including PR strategies, influencer marketing, communication strategies, content planning, and social media content creation.• Sales and Client Growth: Developed marketing strategies that boosted monthly sales and increased lead generation.• Brand Awareness: Applied targeted advertising and content strategies. Advertising campaigns delivered cost-per-click as low as $0.50.• Creative Execution: Produced unique content for social media, collaborated with local media outlets, and utilized guerrilla marketing tactics to increase brand engagement and drive sales. Show less