Carter McAuley

Experience

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  Muskoka Woods

  Jun 2017 - Sept 2017

  Section Head

  • Led 12 counsellors in providing an exceptional camp experience for an average of 30 guests per week • Planned creative programs, games and themes for guests on a weekly basis• Adapted to changing conditions (weather, feedback, scheduling conflicts, etc.) • Other duties included administrative work, handling guest and counsellor issues, communicating with parents, public speaking, leading meetings, and completing employee evaluations

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  Salesforce

  May 2018 - Apr 2019

  • Supported the marketing team with day-to-day tasks including data validation, mailers, campaign assistance, and documentation• Created a resource for the sales and marketing teams to find targeted marketing content based on product, industry, and audience; accumulated over 600 assets in 4 months• Identified gaps in Canadian Customer Story program coverage related to the marketing team’s strategic focuses• Contributed to a direct mail campaign that generated $1M in marketing pipe generation Show less

  • Content Marketing Coordinator

    Sept 2018 - Apr 2019

  • Content Marketing Co-op

    May 2018 - Aug 2018
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  Salesforce

  Jun 2019 - Aug 2019

  Marketing Coordinator (Co-op)

  • Owned, managed, and improved the Content Library, a resource that helped drive internal content engagement by enabling sales and marketing teams to find targeted marketing assets; accumulated and categorized 1200+ content records• Conducted and executed marketing content gap analyses based on strategic business focuses for use in content & campaign planning• Assisted in the planning, production, and organization of Canadian Customer Success Stories• Supported the demand generation (Canada) & financial services (U.S.) marketing team with day-to-day tasks including data validation/augmentation, mailers, campaign planning, and documentation • Created and navigated reports, dashboards, and analytics to measure campaign & content performance• Liaised with creative and digital agency partners Show less

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  Prism Resources

  Jan 2020 - Apr 2020

  Salesforce Trainer

  • Trained students on the tools, uses, and business value of the Salesforce platform • Actively reviewed and identified ways to improve Salesforce training content• Developed and initiated projects and partnerships to boost Prism Resources’ value to stakeholders• Collaborated with the training team in coordinating training-related events throughout the term

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  Write Label

  Nov 2020 - now

  Copywriter

  • Paid contributor of creative copy for a variety of clients including brands, media companies, agencies, and individuals

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  CI Global Asset Management

  Dec 2020 - Apr 2022

  Workforce Management (WFM) Analyst

  • Analyzed and visualized data with Tableau, as well as communicated data narrative to inform business decisions.• Optimized processes to contribute to the development of the Client Services department as an innovative vehicle in CI’s digital transformation.• Produced strategic forecasting to ensure efficient and effective management of resources.• Actively managed routing assignments, schedules, and system configurations of financial service reps to achieve service levels.• Contributed to long-term project planning to support the evolution of Workforce Management, specifically, and Service Enablement, broadly. Show less

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  Shopify

  Apr 2022 - now

  Workforce Planning Specialist - Forecasting

  • Develop and maintain long-term staffing capacity plans aligned with demand trends for multiple business lines to achieve optimal coverage and meet service level objectives• Produce and refine long and short-range multichannel support demand forecasts• Create ad-hoc analyses, visualizations, and summaries to provide data-informed recommendations using defined parameters as well as ‘what-if’ scenarios• Optimize forecasting and analysis processes to adapt to evolving requirements and targets• Collaborate with workforce planning pillars (scheduling, real-time optimization, internaloperations/payroll) and business partners to produce insights and solutions to ensure optimal support for Shopify merchants Show less