Bratin Sarkar

Experience

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  National Cooperative Federation of India Limited

  Jan 1994 - Jan 1996

  Supdt - Marketing

  - Institutional & Export Marketing of Branded AMUL milk & milk products.- Maintaining an up-to-date Management Information System to support decision-making process at the top management level, study market trend, survey, analyze data & and present it to the top managementKey Achievements & Projects handled:- Instrumental in developing” Platform for Exports of Amul brand of milk products & creating an up-to-date M.I.S. system for top management.

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  Mott Macdonald consultants India Private Limited

  Jan 2001 - Jan 2003

  Consultant

  - Charged with handling Market Research projects related to Social Sector, Tourism, Agri-business, Healthcare, Government, FMCG and General Management. Also networking and exploring project possibilities with various NGOs/developmental and other concerned organizations for business development.Key Achievements & Projects handled:- Instrumental in strengthening FMCG, Tourism & Social Sector, General Management Consulting through prestigious projects execution. - Successfully developed Critical Mass & Research Consultancy Capability at Chennai branch. Show less

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  MARCH Marketing Consultancy & Research

  Jan 2003 - Jan 2005

  Head-Research

  Key Responsibilities: - Key member of CORE Organizational Team, entrusted with a team of 10-MBAs, responsible for: A team of 40-strong MBAs, working on various sectors. All India Branch & Network coordination & management.- Accountable for assisting in formulating Business Plan & Streamlining and development of research Activities/ functions by implementing Standard Operating Procedure (SOPs). - Actively involved in assisting the Dean in managing & Administration (including Taking classroom sessions) of ICFAI School of Marketing Studies, Mentoring students pursuing their studies in ICFAI University. - Developing organizational Knowledge Base. Show less

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  Deloitte Support Services India (P) Limited

  Jan 2005 - Oct 2009

  Responsibilities included and not limited to Business /Market Research, Consulting and Business Development activities.Spearheaded FSI Industry Marketing team. Additionally, I was also the Lead Client Marketers for a relationship account and directly work with a US based Lead Client Partner.I have strong capabilities in offering marketing support, including marketing collaterals, eminence building, pre-proposal supports, strategy formulations, Research & Analytics, Market studies, Feasibility analysis, etc. I possess a strong consultative customer management abilities and dependable relationship building expertise with senior stakeholders in partner organizations, balanced with people management and execution abilities. High people development focus, multiple team/project management and organization building capabilities. Show less Key Responsibilities included:- Ensure quality of all standard Human Resources function and Firm-wide reports. - Serve as a backup resource for Analyst for all standard HR reporting.- Respond to ad hoc data requests from internal clients often within tight deadlines (e.g., immediate turnaround)o Work with clients to understand the business issue they are trying to research and their deadlineso Research and determine the data required to meet the request, Provide guidance to analyst o Identify appropriate data sources (databases, files, etc.)o Review data to detect any data integrity issues (i.e., identify illogical results, etc.)o Manage client expectations, the complexity of the data request, and delivery schedule- Design and develop new reports.- Prepare charts for the HR Leadership dashboard and scorecard summaries each period. - For standard and ad hoc reports, analyze data to determine the implications of the reports/data results.- Provide support for internal and external surveys, to research issues impacting our peopleo Provide guidance to analyst in creating surveys, Extract data, Analyze datao Summarize findings/implications of surveyso Coordination with other departments, assisting in internal recruitment & retention of talentso Identifying training needs of the team members & arranging need-based training Show less

  • Account Marketing - Marketing & Business Development

    Jan 2005 - Oct 2009

  • Lead Client Marketer, Industry Lead

    Jan 2005 - Oct 2009

  • REPE Lead, LCM

    Jan 2005 - Oct 2009

  • Sr. Analyst

    Jan 2005 - Jan 2007
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  National Institute for Smart Government

  Apr 2010 - Aug 2011

  Senior Manager, Capacity Building & Knowledge Management
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  IBM

  Aug 2011 - now

  Conferred with IBM MEA Quarterly Award 2020 for Work-Smart-Work-Digital Project that enabled sellers and marketers to efficiently and effectively collaborate with stakeholders and progress business outcomes in new normal (COVID-19 situation) | In the same year (2020) successfully driven and integrated one of the biggest enablement programs for sellers and marketers - EMEA Sell Well Academy Integration. This was aimed at upskilling and equipping sellers with necessary wherewithal to succeed in marketplace | Applauded for showcasing critical wins and external references for building reputation and deeper client engagements during business conversations | Credited with organizing (part of the crack-team) the first ever Virtual Concert in the region. Show less Received multiple Eminence & Excellence and IBM Manager’s Choice Awards for demonstrating dare to create original ideas for significant contributions in streamlining and executing Industry / Product Marketing activities across major IBM Industries | Helped in advancing IBM’s capability to “Make Markets”, Integrating IBM value proposition and cross-brand messaging to create single voice industry solutions | Driven greater market awareness and utilization of key enablement assets & workshops | Provided provocative industry content to program initiatives to differentiate IBM in the marketplace | Built brand focus in conjunction with operational requirements and ensuring maximum brand visibility and capturing optimum market shares Show less

  • Account-Based Marketing - Top Accounts (Global)

    Mar 2021 - now

  • EMEA (Europe Middle East & Africa - Marketing & Sales Enablement Strategist / Leader

    Dec 2018 - Feb 2021

  • Asia Pacific (APAC) Telco, Media & Entertainment Industry Marketing Leader, Product Marketer

    Apr 2016 - Nov 2018

  • Worldwide Marketing Leader, Product Marketer (Auto, Elec, C&P, Industrial Products)

    Aug 2011 - Mar 2016