Sarah Baba

Experience

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  The Bespoke Agency

  Aug 2004 - Aug 2005

  Marketing Executive

  Working predominantly on the Hewlett Packard business to business account, the role involved producing quarterly business newsletters, organising trade fair exhibitions both in the UK and Europe, liaising with EMEA Marketing Managers and Advertising agencies, generating and monitoring press coverage across the worldwide trade press.

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  Red Consultancy

  Sept 2005 - Dec 2005

  PR Account Executive

  Temporary contract as Account Executive within the consumer technology department of this leading PR agency. Predominantly working on McAfee UK client account and supporting campaigns for Microsoft and BT. Role involved creating Press Releases, selling media stories to national press, event delivery for launch events and monitoring and reporting on press coverage,

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  Teach First

  Jun 2006 - Jul 2008

  Participant of Teach First graduate scheme

  Completing the 2 year Teach First leadership development programme and qualifying as a secondary school English teacher at Our Lady's high school, Blackley.

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  Teach First

  Jan 2009 - Mar 2010

  Communications and Events Officer

  Delivering communications and events, nationwide, to the ambassador (alumni) community of Teach First. Included development,delivery and evaluation of the pilot Careers stream for the community, and engaging corporate partners to support the initiatives. Core responsibilities included organising and marketing diverse events from large scale black tie dinners, to networking sessions and careers workshops. Using online and print communications to reach the target audiences, and liaising with external stakeholders. Show less

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  VInspired

  Mar 2010 - Sept 2010

  V Schools Adviser

  Managing a caseload of 40 secondary schools in East London with the aim of recruiting schools for the 14+ volunteering programme. Researching, contacting and meeting local social enterprises to generate volunteering opportunities Producing promotional material including e-newsletters, brochure copy and power point presentations. Delivering promotional pitches to senior school management, community groups and local authorities. Fortnightly reporting on progress with school caseload to regional manager, consistently meeting targets for initiating links and recruiting schools. Role became redundant when organisation lost its DfE funding when new government came into post. Show less

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  Newham Sixth Form College

  Dec 2010 - Jan 2012

  Marketing Officer

  Delivering all marketing activities for London's largest sixth form college including: PR with national and local press, regular newsletters, social media and internal and external marketing materials. Also supporting event delivery for high profile visits and the launch of the college's new Gifted and Talented programme. Organised the tendor, production and delivery of the college's annual prospectus, working with external design and print agencies and freelance photographer.

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  Kingston University

  Jan 2012 - Jan 2014

  Education Liaison Officer

  Developing, delivering and measuring impact of outreach activities to schools and colleges across the London region from primary through to sixth form and FE. Project Manager for the University's pilot programme of post-16 outreach 'Fast Track'. Relationship management of the university's school and college contacts across London and the South East. Keeping stakeholders informed through various communication mediums-online, print and face to face. Working with a team of Student Ambassadors who support Education Liaison work including; training, briefing and hiring students for school/college activities. Show less

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  Ambition School Leadership

  Jan 2014 - Feb 2016

  Leading on external communications for national education charity, Teaching Leaders, in order to raise its profile and brand reputation amongst key stakeholders. Managing PR within national and education press, web content, social media, external events and publications. Role involves managing our communications plans across online and offline channels, devising messaging and advising on brand usage organisation-wide. Stakeholder management and building effective relationships with key audiences including-national education bodies such as headteacher unions, education media and government through the National College.Putting out to tender a brief for an external PR consultant to drive a major media campaign. Managing ongoing relationship with external PR consultancy. Commissioning and project managing external agents to create digital content, including new promotional film for our core programme. Relationship management with key partners including sister charities and national education bodies. Evaluating impact of our communications and setting the annual communications strategy and team objectives. Other responsibilities include budget setting, line management of communications associate and internal training on brand usage. Show less Helping to build a movement of high impact middle leaders from schools in challenging contexts across the South of England. Leading on communications with headteachers and senior leaders including delivery of networking and policy events. Building relationships with new and existing school networks across London the South Coast and East of England. Managing a team of programme experience managers in order to recruit high potential middle leaders to our flagship Fellows programme. Working to ambitious targets to ensure all eligible schools can benefit from Teaching Leaders' high quality provision. Show less

  • Communications Manager

    Dec 2014 - Feb 2016

  • School Relations Manager, South

    Jan 2014 - Jan 2015
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  The Duke of Edinburgh's International Award Foundation

  Mar 2016 - Oct 2016

  Communications Manager
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  BusinessLDN

  Nov 2016 - Aug 2019

  Marketing Manager

  Leading on predominantly digital marketing and communications for non-profit business membership organisation, Business LDN (formerly London First).Managing a pipeline of regular engaging content, including blogs and member newsletters and driving our messages to the right stakeholders; influencing national, local and London government as well as the business community.Developing and delivering integrated marketing campaigns for our commercial events, using multiple channels both above and below the line tactics to achieve income targets. Including leading on marketing for Skills London, the UK's biggest jobs and careers event for young people. Redefining the brand and messaging to reflect the organisation's new era under fresh leadership and the backdrop of Brexit, and steering the organisation to champion this new identity. Leading the development and launch of a new website and its integration with internal systems. Creating engaging web content and applying SEO to drive users to our priority areas. Show less

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  The Home Builders Federation #HBF

  Sept 2019 - Dec 2019

  Head of Communications, Skills Partnership

  Leading on all communications to members and partner organisations to drive a nationwide skills initiative for the home building industry. Key audiences - generation Z, colleges and training providers, home builder recruiters, industry bodies including the CITB• Managing an integrated campaign to attract and develop fresh talent across the sector, developing campaign creative, leading external agencies, tracking and reporting on campaign results across social and digital• Owning all social media channels, website and communications to members, partners and training providers across print and digital Show less

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  Resolution - First for Family Law

  Jun 2020 - Nov 2024

  Marketing Manager

  Using my marketing and communication skills to help national membership group Resolution achieve its vision for family justice. Creating data-driven campaigns that engage members, bring professionals together at flagship events and attract new joiners to the Resolution community. Brand guardianship, empowering others to champion the Resolution brand. Developing digital and offline content for Resolution's wide-ranging membership. Running the organisation's inaugural national Awards from concept to delivery. A partner to the professional development team, branding and marketing all events and building relationships with sponsors. Show less

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  The Law Society

  Nov 2024 - now

  Brand and Member Communications Manager