Vlad S. Timoftescu

Experience

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  Self Employed

  Mar 2006 - Aug 2009

  Web Developer & SEO

  Small website development, using html 4.0 and CSS. Early days of SEO optimisation in the mix.

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  QueryClick

  Dec 2014 - Apr 2016

  Graduate Technical Account Executive

  Role Responsibilities:• Responsibility for coordinating technical SEO & strategy for seven client accounts (9 different websites) from the strategy stage to the monthly technical SEO maintenance • Continuous monitoring of SEO site performance of all websites under my supervision• Weekly client account meetings, with all departments, to analyse organic client performance, and adjust current tactics to specific campaign KPIs and goals• Assisting & supporting clients on all issues encountered, by giving detailed descriptions of their issues, explaining what the issues are, and what they need to do to solve them • Creation of ad hoc extensive documentation and tutorials to support the findings, explaining complex issues simply and succinctly • Creation, co-lead and co-editing of weekly newsletter for clients/subscribers to keep users up-to-date with search market news Show less

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  IProspect

  Jun 2016 - Sept 2017

  SEO Manager

  Role Responsibilities:• SEO Account Management for clients’ websites & profiles, and SEO planning for said accounts• Planning, creation and management of different strategies, deliverables and SEO retainer tasks for Inbound (Link Building), On-Page Content (Optimisation and Creation of Content), Technical SEO, CRO (Conversion Rate Optimisation) improvements• Assisting & supporting clients by heading weekly calls and meetings, addressing and creating scheduled deliverables and pieces of work• Creation of ad hoc extensive documentation and deliverables on the back of clients’ retainers, needs and planned SEO strategies • Construction of new business pitches, by identifying and highlighting SEO weak points and improvements that could be made site-wide via competitor analysis, content review, keyword targeting and on-site technical optimisations Show less

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  VoucherCart Ltd

  Apr 2018 - May 2018

  SEO/SEM Manager - Consultant

  Role Responsibilities:• Development, implementation and tracking of all SEO (Technical, Content, On page and off page SEO work) and PPC strategies (Adwords, Facebook, Display and Youtube)• Creation and management of inbound (link-building) strategies, content marketing strategies, and social media strategies• Optimisation of user experience on site, via CRO and UX knowledge• Planning and development of engaging online content via videos, graphics, and blogs; while always monitoring and analysing their success• Identification of KPIs, forecasting marketing campaign growth for the business and tracking ROI for marketing campaigns• Managing email and social media marketing campaigns• Contacting and interviewing candidates for available roles within the digital marketing team• Use Google Analytics, Google AdWords, Facebook Business, SEM Rush, OSE and Screaming Frog• Management of projects and team members, including delegating tasks, reviewing team member work, adhering closely to deadlines and budget, developing and revising ideas, and implementing projects• Keep abreast of new web technologies and digital marketing trends; implementing these new technologies in developing campaigns and update current campaigns to include new information Show less

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  JAC Vapour Ltd

  Jul 2018 - Jun 2019

  • Improved all organic new users by 80% YoY, along with increasing all channels’ traffic new users by 25% YoY.• Drastically improved website rankings for high-level market-desired keywords. Moved from a poor average ranking for desired keywords to shifting and ranking in the top 10 positions for extremely high-volume lucrative keywords.• Successfully handling full planning, implementation of the outlined technical SEO improvements, hitting deadlines ahead of time and finding workarounds when resources were restricted.• Successful creation and overseeing of website migration, by creating the plan, actualising it, manually mapping the website and re-directs, setting digital marketing requirements for the new CMS and platform, providing in-depth guidance to all interested parties and researching best suited CMS for the business.• Successful implementation of the content plan, by manually implementing any changes via the CMS (Magento) at all levels of the website for all pages. (Includes on-page and meta data content)• In-depth UX work made to indicate and implement necessary improvements site-wide. Every event or piece of work was user centred, and bespoke UX requirements were used at each step to maximise user experience via bespoke CRO techniques.• Creation of an in-depth 12 months forecasting plan for all digital marketing tasks, along with tracking ROI, KPI figures and giving a true estimate of return of each planned piece of work.• Management and creation of better in-house processes for different marketing elements and for the team itself.• Managing intense crunch periods for both personal and team workload making sure that no deadlines were missed or accommodating changes to the plan when necessary. Some tasks required working many out-of-office hours to make sure we were on track with deadlines and expectations.• Management and creation of a full-scale inbound and content plans, along with assigning and heading the team’s tasks. Show less Role Responsibilities:• In-depth business analysis to identify all improvement and pain points that affected the website and business on a digital level:o Technical SEO in-depth audit, a plan to implement the changes, timescales and prioritisation of each element based on level of impact and business requirements.o Content in-depth analysis, with full keyword research and implementation planning, content campaign planning and companion documents.o Inbound in-depth analysis, defining current toxic backlinks, disavowing domains and URLs that were harmful and identification of issues with affiliate marketing platform along with possible solutions.• Provided an in-depth plan on fixing these issues, with timelines, deadlines, targets, risks and ROI. Show less

  • SEO Manager

    Aug 2018 - Jun 2019

  • SEO Manager - Consultant

    Jul 2018 - Aug 2018
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  Freelance

  Jun 2019 - Jun 2020

  Senior Digital Marketing Consultant
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  Ignis Digital

  Jun 2020 - now

  Managing Director & Co-Founder

  As the Co-Founder and Managing Director of Ignis Digital, I am passionate about driving digital transformation and delivering exceptional results for our clients. With over a decade of experience in web development, mobile app development, and digital marketing, I have a proven track record of creating innovative solutions that help businesses thrive in the digital landscape. At Ignis Digital, we specialize in providing tailored services that include web development, e-commerce platforms, mobile applications for iOS and Android, hybrid solutions, and comprehensive digital marketing strategies such as SEO, PPC, social media management, and content creation. Our unique approach ensures that all our services complement each other, maximizing our clients' budgets and delivering significant returns on investment. I am dedicated to understanding each client's unique needs and leveraging the latest technologies and industry best practices to achieve their goals. Whether you are a small startup or a large corporation, I am committed to helping your business succeed and grow in the ever-evolving digital world. Show less

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  Very Friendly Sharks Limited

  Jan 2021 - now

  Co-Founder & Director

  Ahoy! I'm one of the captains at the helm of Very Friendly Sharks, where we chart the course for the most secure and engaging card trading adventures. As a co-founder and marketing specialist, I steer our ship through the bustling waters of collectable card games, ensuring every trader and collector finds treasure in our vast ocean of cards. With a compass set on innovation and sails powered by community feedback, we navigate beyond the horizon of traditional marketplaces. Our crew is dedicated to making VFS the safest harbour for buying, selling, and celebrating the cards you love. Join us, and let's make waves together in card trading and the future of marketplaces! Show less