Varun Misra

Experience

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  Anti Piracy Enforcement Services - India

  Apr 2012 - Sept 2012

  Intern

  Market Survey and Research | Business Intelligence

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  Windchimes Communications Pvt Ltd

  Oct 2012 - Apr 2014

  Associate Maven

  ★ Increased productivity by implementing effective time and task management strategies and employing the best relationship management techniques.➤ KEY RESULT AREAS● Extensive experience in developing digital and social media management strategies for some of the world's most recognizable brands, including Infosys, Reliance Energy, WWE (World Wrestling Entertainment), Yes Bank, HDFC, Lodha Developers, Palava City, Lakme, BeBeautiful, and Educate Girls.● Meticulous administration of online reputation, social monitoring/listening, client service, online competitive market research, content production and strategy, performance reporting and management, as well as business development. Show less

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  Novus Communicate

  May 2014 - Dec 2017

  Senior Marketing Manager

  ★ Significantly managed website design and development, as well as landing page optimization projects, for Bharat Petroleum (BPCL), Bandhan Bank, BW Accelerate (Business World), Hindustan Construction Company, Total Environment Homes, Bagad Properties, and Hikvision, among others.➤ KEY RESULT AREAS● Proven track record of planning and directing application design and development projects like Club Mahindra, Ambi Pur, The Viral Fever (TVF), and Yes Bank.● Developed a successful consumer experience and CRM ecosystem for multinational B2B and B2C fashion e-commerce portals, including Telon Bespoke Menwear and Canada Clothing Company.● Proven expertise in developing sophisticated consumer journey funnels and attribution methods for a variety of inbound and outbound campaigns aimed at integrating Digital and Social platforms.● Outperformed competitors in directing both organic and inorganic search and growth channels for Google and Bing through SEO and SEM operations.● Directed significant amounts of digital media for brands such as Digital Market Asia, Asian Photography, Jio Studios, Telon Bespoke Menswear, Canada Clothing Company, Nordusk, Juice Salon, Speedo, and Yes Bank. Show less

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  GB NXT

  Jan 2018 - Aug 2021

  Head Of Marketing and Communications

  ★ Fluidly constructed outbound programmatic campaigns for lead generation and advertising via Google, Bing, LinkedIn, and a variety of programmatic advertising DSPs such as Outbrain and Taboola.➤ KEY RESULT AREAS● Proven ability to write scripts, storyboards, and produce video content based on client testimonies to enhance the consumer experience● Significant expertise in redesigning websites and optimizing the UI-UX to improve user flow via optimized landing and exit pages and lead generation.● Skilled in developing automated outbound lead management campaigns and advanced inbound strategies utilizing search engine optimization and email marketing.● Successful track record of designing integrated 360-degree customer journeys ranging from funnel and attribution planning to automated lead generation, conversation design, and native display advertising via search, social, and programmatic advertising platforms such as Outbrain and Taboola.● Constantly working to improve the consumer experience by improving the user interface and user experience of the website for search engine and growth marketing avenues. Show less

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  Tekhné

  Sept 2021 - Mar 2022

  Paid Media Lead

  Penguin Random House, India:• Collaborated with their marketing team to redesign their web and mobile experience• Helped them redesign their mobile and web strategy to create a seamless experience across devices to engage fans of this iconic brandLoreal Connect App, Netherlands:• Created an integrated customer contact strategy for L’Oréal’s marketing and sales teams for communicating brand moments, driving customer interactions, and building digital relationshipsRISE - World Peace University, India:• Identifying and supervising campaign activation and optimizing conversion ratios along with measuring and analyzing performance progress to generate SQL and HQLs for partner MSBs• Building programmatic outbound campaigns for lead generation and advertising through Google, Bing, LinkedIn, and various programmatic advertising DSPs like Outbrain and TaboolaArtipoppe, Netherlands:• Amplified their Search Experience with Search Engine Marketing and Optimization across both on-page and off-page avenues• Accelerated their online sales with Conversion Rate Optimization and outbound media campaigns through Social Media and Programmatic Advertising Show less

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  VMLY&R

  Mar 2022 - now

  Senior Strategist and Planner (VMLY&R Commerce)

  Thums Up x Flipkart x ICC – The Coca Cola Company:Spearheading the collaboration of Thums Up with Flipkart for the ICC World Cup 2023Building a strategic communication model and content strategy for the projectPlanning the end-to-end campaign with respect to media planning, paid media activation, media budgeting, fund allocation, resource planning and creative deliveryHenkel - Loctite:Creating Demand Generation, Customer Acquisition/Retention strategies using SEM, Programmatic Display and Native ads for Direct ResponsePaid Media activation across multiple media channels like Social Media and Industry/News Publishers, for generating conversions to Loctite's D2C ecommerceOptimizing the campaigns and conversions for improving the brands NES and AOV.Oberoi Realty & Construction:Driving Lead Generation and Brand Enhancement through devising strategic avenues to generate qualified prospects for ultra-luxury real estate and premium housing projects. - Media Planning and Audience Targeting: Conducting comprehensive digital research to identify target audiences and understand their personas, informing media planning and buying decisions to maximize campaign effectiveness and ROI.- Lead Generation Strategy: Developing and implementing lead generation strategies tailored to the company's niche market, focusing on attracting high-value prospects through targeted campaigns and initiatives.Ageas Federal Life Insurance:Promoting the brand philosophy of #FutureFearless with the Sachinverse campaign across Social Media, GDN, various Programmatic Networks and Online News/Media Publishers.Supervising the media planning, strategy and budget allocation for the promotions of Sachinverse along with AFLI's association with Gaurav Khanna on launching the country’s first Para-Badminton AcademyLeading the activation of Branding and Performance campaigns, to drive Brand Awareness and Lead Generation for AFLI’s products through Direct Response initiatives Show less