Siobhan Jelinski

Co-Founder

1000 followers

Calgary, Alberta, Canada

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Timeline
About me
Senior Content and Communications Manager at ATB Ventures
Education
- Bow Valley College
  2009 - 2011
  Diploma Event Management
- Growclass
  2020 - 2020
  Certificate Growth Marketing
  Completed 7-week part-time program for Growth Marketing Professionals. Course content included: Growth and experimentation mindset, SEO, Facebook and Google ads, conversion copywriting, Google analytics, and email marketing.
- Product Marketing Alliance
  2023 - 2023
  Product Marketing Core is an overview of everything that makes up the product marketing profession including: Research, Pricing, Objectives & key results, Personas, Positioning & messaging, Go-to-Market, Communication, Sales enablement, Onboarding, Analysis & Optimization.
- Coursera
  2021 - 2022
  Google Project Management Certificate Project Management
- Athabasca University
  2011 - 2016
  Bachelor’s Degree Professional Arts and Communication
Experience
- Beats Radio
  Jan 2010 - Jan 2014
  Co-Founder
- Lynn Fletcher Weddings Inc.
  Oct 2012 - Nov 2013
  Client Relations and Marketing Manager
- ATB Financial
  May 2015 - Dec 2019
  Working with our Chief Transformation Officer, Wellington Holbrook, to share the stories and learnings from our transformation journey. Working on our B2B digital inbound content marketing strategy. Working to AMPLIFY small businesses in Alberta with support and educational content. Check out the Amplify Anthem, which won multiple ACE awards and a CASSIE. Our follow up piece, Hustle, is now live!Creator of the Entrepreneur's Guide to Starting and Growing a Business: atb.com/theguide. Assisted Business & Agriculture department with file compliance work and other administrative duties
  - Manager Strategy & Performance
    Aug 2019 - Dec 2019
  - Marketing Content Manager
    Jul 2019 - Aug 2019
  - Assistant Marketing Manager
    Oct 2017 - Jul 2019
  - Marketing Coordinator
    Apr 2016 - Sept 2017
  - Marketing Co-op Student
    Sept 2015 - Mar 2016
  - Account Officer (summer student position)
    May 2015 - Sept 2015
- ATB Ventures
  Jan 2020 - now
  Working in lockstep with sales as part of the larger growth team, I oversee the marketing portfolio for ATB Ventures. This includes: content marketing, internal communications, PR, analyst relations, events, partner marketing, and culture advocacy and development. I work alongside the Director of Product Marketing to develop the product marketing discipline at ATB Ventures which supports the master brand as well as Oliu, our identity verification platform solution. Courageously creating the future through a brand and content strategy lens with the ATB Ventures team. Comprised of a diverse team of entrepreneurs, inventors, and data scientists, we are challenged to innovate on the edge.
  - Senior Content and Communications Manager
    Apr 2024 - now
  - Product Marketing Specialist
    Jan 2023 - Apr 2024
  - Brand & Content Strategist
    Jan 2020 - Jan 2023
Licenses & Certifications
- Certificate in Wedding Planning and Coordination
  Wedding Planners Institute of Canada
  Jun 2013
  View certificate
Honors & Awards
- Awarded to Siobhan Jelinski
  Best Use of eBooks - finalist Content Marketing Awards Jul 2019 Finalist at the Content Marketing Awards for 'Best Use of eBooks' for the Entrepreneur's Guide to Starting a Business (atb.com/theguide)
- Awarded to Siobhan Jelinski
  Cassies National Marketing awards, Branded Content - bronze Strategy Canada Feb 2018 For content targeting entrepreneurs in Alberta. Link: http://strategyonline.ca/2018/02/21/cassies-silver-atb-amplifies-its-biz-cred/
- Awarded to Siobhan Jelinski
  Cassies National Marketing awards, Financial Services Advertising Campaign - silver Strategy Canada Feb 2018 For Amplify campaign targeting entrepreneurs in Alberta. Link: http://strategyonline.ca/2018/02/21/cassies-silver-atb-amplifies-its-biz-cred/
- Awarded to Siobhan Jelinski
  Best Corporate Production - Rosie award Alberta Media Production Industries Association May 2017 Best Corporate Production for ATB Financial “Amplify” – Anthem, Produced by Joe Media Group (Matt Gillespie & Claudia Neff, Producers).
- Awarded to Siobhan Jelinski
  Best Advertising Campaign - ACE award Advertising Club of Edmonton 2016 For Amplify campaign