Thiago Nascimento

Experience

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  Harpia Ventures

  Sept 2008 - Mar 2010

  Webmarketing Intern

  Harpia Ventures © was an investment company focused on start-ups in early stages of activity, but with innovative features that allow for exceptional growth.Structuring and maintenance of management reports and performance indicators. Direct relationship with agency and developer team. Participation in launch actions and strategy for social networksProjects: • Place to Ask: Website focus on provide a marketplace about knowledge: users make questions, specialists answers then and recieve for it. • Evenka: Website as a platform to event organizers promote and sell tickets. Business model based on Eventbrite and Amiando. Show less

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  Petrobras

  Jan 2011 - May 2011

  Intern - Communication and Advertising

  Petrobras is a Brazilian oil & gas company. Ranking in top 10 oil & gas companies in the world (Forbes index 2016). Revenue: US$ 141.2 billion; Profit: US$ 10.9 billion; Assets: US$ 319.2 billion; Market Cap: US$ 86.8 billion Intern of three sectors of the communication departament: publicity, media and promotion. Assistance to Controller's Media team to archive service orders: advertising placemant and agency's bill. Creation and distribution of letters to broadcasting companies declining business partnership proposals. Show less

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  Ziel Tecnologia

  Jan 2011 - Nov 2011

  Marketing Analyst

  Ziel Tecnologia is a Startup Software house. Founded by Fabio Calderaro, brazilian financial market guru, the company rents own home broker's platform and develops software on demand.Part of the starting team. Structuration the company's marketing and planning the communication strategy for IT products. Works in agile process (Scrum). Conducted research for financial market: reports of digital trends and gamefication strategies. Coordination of two external web projects: client briefing, backlog management, deadline control, ensure project scope compliance. Show less

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  Máquina Public Relations

  Jun 2011 - Dec 2012

  Web Analyst

  Máquina Cohn & Wolfe is one of the largest and most well-respected public relations agencies in Brazil, with 240 employees. It is part of Cohn & Wolfe and the WPP Group• Crisis management and brands’ monitoring on Social Networks (Twitter, Facebook and blogs). • Responsible of digital support of Brmalls account, a holding of shopping centers with more than 46 establishments. • Teamwork with press and business staff of 12 shopping centers.• Analyze and report (quantitative and qualitative) social comments of each one.• Send alarm about potential incidents discovered through social media topics Show less

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  B2W - Companhia Global do Varejo

  Dec 2012 - Oct 2013

  Marketing Analyst

  B2W is the largest online retailer in Latin America. Web-only retailer B2W Digital is a result of the merger between Americanas.com and Submarino.com. GMV TOTAL (R$) 2.668 MM, GMV MARKETPLACE (R$) 772 MM, MARKETPLACE (% GMV TOTAL) 28,9, MARKET SHARE (%) 25,3, MOBILE (% traffic) 50,6• Marketing team integrant• Focus on e-mail marketing• Evaluate actions through sales’ results of day/month/year focusing on company’s goal• Analyzing sales’ KPI - departments’ performance (books, electronics and others) and channels (Full, organic, SEO, e-mail marketing and others) - to give directions and take decisions. Negotiation of mix products and price to improve e-mail marketing sales. Show less

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  M4U, a Bemobi company

  Oct 2013 - Jul 2017

  Product: Cielo Store.LIO is a Smart Point of Sales (Smart POS) created from scratch by M4U and Cielo in order to provide a new payment platform. The project related to the marketplace for this device was called Cielo Store. There were two integration models: SDK and API. Team: developers (front-end, back-end, and mobile), UX designer, and Scrum Master. Due to interdependence resulting from microservice infrastructure, need to request tasks from other developer teams.Agile methodology: Kanban at the beginning of the project. Scrum after clarification of MVP backlog. Main task: convert business requirements from Cielo in a product backlog. Strategic grooming in order to enable scope changes, minimizing rework and providing a detailed backlog for each field that composed the marketplace: developer console, client console (end-user), support (dev & customer), billing, and app store interface (called Cielo Store). Objective: deliver a minimum viable product (MVP) Show less M4U was a Cielo's company with 250 employees, 400 million transactions processed and 5 billion (R$) in 2016.Account: Cielo The biggest acquirer in Latin America by revenue and market value, 9.3 % of Brazilian GDP is captured by Cielo’s system, 64.6 billion (R$) market value – one of the top ten of Bovespa Index. Product: Cielo MobileThe concept is to transform smartphones into secure payment devices (EMV standard). Implementation of new features like billing and omnichannel API. Supporting omnichannel projects (concept stores - Nike, Hering and CNova)Technology: Android and iOSAccount: ZuumA Brazilian mobile payment company, was a joint venture between Telefonica International and MasterCard Worldwide.Product: Vivo Zuum The service's focus was on transforming unbanked people's telephone numbers into accounts possible of sending and receiving money. Working together with the developers and operation team to improve KPIs; Technology: Android, iOS and Ussd Show less

  • Marketing Product Management

    Jul 2016 - Jul 2017

  • Marketing Analyst

    Oct 2013 - Jul 2017
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  Aumit Partners

  Sept 2019 - Feb 2020

  Onboarding Specialist

  Execution of Partner onboarding for a new project from Amazon.- Language: German & English- Face-to-face engagement- Ensure a smooth onboarding of new Partners- Clarification of questions over the Partner Journey- Translating Partner feedback into new insights for UX (App - Android & iOS; Web)- Cities I´ve worked: Aachen, Munich, Duisburg, and Cologne

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  WetterOnline GmbH

  Feb 2020 - now

  Country Manager Brazil & Portugal

  WetterOnline is a weather company based in Germany and renowned for its weather app used by over 35 million users worldwide. I work with a focus on internationalizing the app for Brazil and Portugal.Key Responsibilities:- Performance Marketing: managing campaigns on Meta, Google Ads, and Apple Search Ads (ASA) to drive growth.- User Engagement: developing and implementing strategies to improve user interaction.- Localization: Tailoring products to meet the linguistic, cultural, and functional expectations of Brazilian and Portuguese markets.- App Store Optimization: Enhancing app visibility and conversion rates in app stores.- Market Analysis: Monitor developments in the Portuguese and Brazilian markets, both in terms of consumption of meteorological information and competition analysis.Languages:German, portuguese, and english Show less