Adriano Leng

Experience

• 

  FIFA

  Jan 2009 - now

  Overall Duties• Commercial sales of FIFA’s audiovisual rights programme, including: media rights for FIFA events, archive and FIFA Films productions and products• Defining and overseeing FIFA Films archive commercialization strategy• Identification and development of new media rights sales opportunities• Business development in the area of new platforms (SVOD & TVOD, OTT)Specific Responsibilities• Acting Senior Sales Manager for the Americas (North, Central, South and Caribbean)• Managing and assisting with sales processes in dedicated markets for live and archive rights• Managing FIFA in-house archive sales team• Planning and commissioning of new FIFA Films productions• Archive acquisitions• Clearance of third party footage• Compiling and sharing of market intelligence Show less General summary of tasks:• Responsible for daily FIFA Films Archive sales and contract management.• Working closely with management to define FIFA Films commercial strategy. • Negotiate contracts with service providers and media agencies. • Run legal checks to ensure proper rights management across FIFA TV platforms including music and third party rights.• Obtain and clear 3rd party footage for FIFA events and TV programming.• Seek out and negotiate acquisitions of archive footage to add to the FIFA Films Archive library. • Lead procurement/tendering procedures on all FIFA Films projects and acquisitions.• Maintain strong direct relationships with FIFA's Media Rights Licensees and FIFA's key sponsors and commercial partners. Show less • Implementing FIFA Regulations & assisting with the drafting and revision of new editions of the Regulations.• Interpreting player employment contracts and transfer agreements.• Drafting decisions of FIFA's deciding bodies.• Implementing legal aspects of the FIFA Transfer Matching System (TMS), in particular in relation to international transfers, registration periods and the protection of minors.• Defending decisions of FIFA's deciding bodies in front of the Court of Arbitration for Sport (CAS).• Group Leader of a 3 person team responsible for Spanish language cases. • Enforcing FIFA's brand protection programme at the FIFA World Cup 2014 in Brazil. Show less

  • Lead Media Partnerships Sales, Americas

    Jan 2024 - now

  • Senior Sales Manager, FIFA Media Sales

    Jan 2020 - Jan 2024

  • Business Affairs Manager, FIFA TV Sales & Distribution

    Jan 2019 - Dec 2019

  • Business Affairs Manager, FIFA Films

    Sept 2014 - Dec 2018

  • Legal Counsel for Players' Status Department

    Jan 2009 - Sept 2014